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FUJIFILM Recording Media U.S.A. Joins Active Archive Alliance


Valhalla, N.Y., June 1, 2011 — FUJIFILM Recording Media U.S.A., Inc. today announced that it has joined the Active Archive Alliance as a voting member. The Active Archive Alliance is a collaborative industry consortium formed to educate end user organizations on the evolving new technologies that enable reliable, online and efficient access to their archived data.

“Fujifilm is pleased to join the Active Archive Alliance as tape technology continues to provide cost-effective and reliable mass storage capable of addressing the incredible growth in tier 3 unstructured files,” said Peter Faulhaber, senior vice president, FUJIFILM Recording Media U.S.A., Inc. “Our customers are looking for simplified solutions that make network storage economical and easy to manage. The Active Archive Alliance brings the entire solution to the table.”

Active archiving eliminates the typical trade-off between keeping data visible in online disk arrays and moving the data to more cost-effective tape in a backup file. Today’s innovative active archive applications provide the ability to see and access data on tape through a file system interface, making it easy and affordable to view and search archived data files, while ensuring data integrity and simplified data management. The industry trend toward active archiving is facilitated and accelerated by recent advancements in active archive applications as well as archive tape and disk storage technologies.

Recently, Fujifilm introduced its StorageIQ line of tape services powered by the ReadVerify® Appliance. StorageIQ is a low-cost, annual service that is easy to install and compatible with virtually any tape library environment. StorageIQ’s ReadVerify Appliance (RVA) provides a proactive method for monitoring and validating the integrity and health of the overall backup environment through comprehensive reporting.

According to Dan Greenberg, director of new products and services, FUJIFILM Recording Media U.S.A., Inc., “StorageIQ complements the efforts of the Active Archive Alliance by adding a self-reporting, intelligent management layer to tape libraries. This makes the optimizing and verifying of tape archives automated and very easy to accomplish. Our customers find StorageIQ to be a key ally in their daily efforts to manage their systems.”

With seamless heterogeneous integration and no software to install, the application-agnostic RVA plugs directly into the Storage Area Network (SAN) and immediately begins to monitor performance for one or multiple libraries in the data center. Maintenance updates are transparent to users so that the focus can be placed on cost reduction, performance improvements and maximizing utilization.
Data collection is done out-of-band of the backup or data application with no impact on the existing storage infrastructure.

Globally, Fujifilm’s commitment to advancing data storage is clearly demonstrated through the company’s development of high capacity and superior quality data storage tape. Fujifilm maintains the largest production share of LTO Ultrium tape cartridges in the midrange data storage market, and will continue to lead the development of large capacity data storage tape with its BaFe technology, the next generation of data storage tape.

About the Active Archive Alliance
The Active Archive Alliance is a collaborative industry alliance dedicated to promoting active archives for simplified, online access to all archived data. Launched in early 2010 by founding technology partners Compellent, FileTek, Inc., QStar Technologies, SGI and Spectra Logic Corporation, the Active Archive Alliance is a vendor-neutral organization open to leading providers of active archive technologies including file systems, active archive applications, cloud storage, and high-density tape and disk storage, as well as individuals and end users. Active Archive Alliance members provide active archive solutions, best practices, and industry testimonials so that organizations can achieve fast, online access to all their data in the most cost-effective manner. Visit for more information.

About Fujifilm
FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and programs. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. In 2009, Fujifilm announced it had surpassed the 50 million milestone for the number of LTO Ultrium data cartridges manufactured since introduction, highlighting the company’s leadership and success as a manufacturer of mid-range and enterprise tape media. For more information on Fujifilm Recording Media products, customers can call 800-488-3854 or go to To receive news and information direct from Fujifilm via RSS, subscribe free at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 86 yen to the dollar.


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 FUJIFILM Recording Media
 data storage tape
 active archiving
 network storage
 data management

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