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SpiderWorks Press Publishes New Book, "The Xbox 360 Uncloaked," Revealing The Inside Story Behind Microsoft’s Multi-Billion Dollar Gamble


ARLINGTON, Virginia (May 8, 2006) - SpiderWorks Press announces the exclusive book release of Dean Takahashi’s “The Xbox 360 Uncloaked,” the real story behind Microsoft’s multi-billion dollar gamble, as they battle with Sony and Nintendo to become a leading force in the global video game industry. Now available in both eBook and printed softcover editions from, coming soon to and booksellers worldwide.

“The Xbox 360 Uncloaked” is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. This unique book goes beyond the official story to deliver a true insider’s perspective on the creation of Microsoft’s Xbox 360.

With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals:

-- The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it.

-- Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand.

-- The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market and control of the digital entertainment gateway in the living room.

-- Includes more than 50 photos!

Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry’s most celebrated game developers -- all of the major players are included in this captivating story.

This book will not only appeal to gamers, but also to anyone who’s fascinated with high-stakes business strategies and the hard-boiled politics involved in technology, product development, and global marketing on a grand scale.

To order online or download a free PDF Preview, visit:


Title: “The Xbox 360 Uncloaked: The Real Story Behind Microsoft’s Next-Generation Video Game Console”

Author: Dean Takahashi
Publisher: SpiderWorks Press

Printed: 6“x9” Softcover, 404 pages (with B&W Photos), $24.95 US
ISBN: 0-977-78421-5

eBook: PDF format, 404 pages (with Color Photos), $14.95 US


Dean Takahashi has been a business journalist for 17 years, having written for the Wall Street Journal, Red Herring Magazine, Los Angeles Times, The Orange County Register, and Dallas Times Herald, and has appeared on CNN and CNBC. As a die-hard gamer and author of the book “Opening the Xbox: Inside Microsoft’s Plan to Unleash an Entertainment Revolution,” Dean is currently a technology and gaming writer for the San Jose Mercury News. For the latest breaking news on the Xbox 360 and the world of video games, check out the “Dean & Nooch on Gaming” blog at:


SpiderWorks specializes in technology-related eBooks and printed books, providing quality content from respected authors at a low price. Satisfying the immediate needs of today’s fast-paced digital lifestyle, SpiderWorks combines traditional print production with innovative eBooks and the rapid print-on-demand publishing services of to deliver time-sensitive content to the marketplace quickly. For more information, visit


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