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SAP and Amazon Web Services Partner to Deliver Enterprise Solutions in the Cloud


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Amazon Web Services Becomes Certified to Deliver SAP® Software in the Cloud

ORLANDO, Fla. - As part of a continued effort to provide customers flexibility in software deployment options and innovations in cloud-computing, SAP AG (NYSE: SAP) and Amazon Web Services (NASDAQ: AMZN) today announced that a variety of SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions, are now available on demand via Amazon Web Services (AWS). Customers can now deploy their solutions on SAP-certified Amazon Web Services knowing that SAP has fully tested and benchmarked the underlying AWS resources and certified them with similar standards that are applied to servers and virtual platforms. The announcement was made at SAPPHIRE® NOW, being held in Orlando, Florida, May 15-18, 2011.

Amazon Web Services is now a certified SAP global technology partner, a status that places AWS among SAP’s most important innovation partners. Amazon and SAP will collaborate to offer customers options and convenience when deploying and supporting SAP solutions in the cloud. New and existing SAP customers can take advantage of the AWS “pay per use” model allowing businesses to reduce infrastructure costs and total cost of ownership. Customers will also be able to quickly scale capacity, both up and down as computing requirements change, paying only for the resources used.

Getting It Right: SAP Deployment
SAP and AWS have completed testing protocols, so that SAP solution deployments on AWS meet the requirements of on-premise SAP solutions. By adhering to the SAP deployment guidelines, customers can properly configure their SAP solution for performance, which helps enable support in a timely manner. A number of third-party providers and strategic integrators will offer services ranging from planning, deployment, migration and other customer support services in backing SAP solutions on AWS.

The first wave of supported SAP products, available today, includes the entire suite of SAP BusinessObjects solutions and SAP Rapid Deployment solutions supported on Linux Platforms. In the coming months, SAP and AWS plan to further collaborate to launch additional SAP products, including support for enterprise resource planning (ERP) landscapes from SAP and Windows instances.

“SAP and Amazon Web Services both represent companies that value innovation,” said Sanjay Poonen, president, Global Solutions, SAP AG. “Today’s announcement underscores SAP’s continued commitment to innovations in cloud computing, offering a flexible, choice-driven model where customers can select the best option for them when it comes to deploying our business applications and business analytics solutions. As a pioneer in cloud computing, Amazon Web Services has a proven model that provides the combination of low cost – along with stability, reliability and security that is now certified and available to our customers.”

“AWS is pleased to work with SAP to offer the benefits of AWS to SAP customers who include many of the largest and most sophisticated enterprises in the world,” said Andy Jassy, senior vice president, Amazon Web Services. “With AWS, SAP customers can take advantage of rapid deployment, reliable customer support models and low-cost, flexible pricing that enables enterprises to focus on the truly differentiating factors of their business instead of the technology infrastructure required to run it.”

SAPPHIRE® NOW
With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held in Orlando, Florida, May 15-18, 2011, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better For more information, visit www.sapphirenow.com. Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and visit the event newsroom at www.sapphirenow.news-sap.com.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAPPHIRE NOW will be available in the event’s newsroom at: www.sapphirenow.news-sap.com. To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high-resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV. Follow SAP on Twitter at @sapnews.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 170,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.



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