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Motorola Launches MOTODEV: The Developer Network for the Business of Innovation


Integrated developer resources combine access to Motorola-wide tools and technical support to accelerate developer success, foster business ecosystem and extend Seamless Mobility vision

Sunnyvale, CA – 8 May 2006 – Motorola (NYSE: MOT) today announced the launch of MOTODEV: a unified developer experience featuring a web-based program and business ecosystem. MOTODEV is designed to make it easier and more rewarding for developers around the world to innovate with Motorola, its products and technologies.

MOTODEV will combine Motorola’s existing developer initiatives -- beginning with MOTOCODER, iDEN and Horizon -- into one seamless web site resource, giving developers simple access to virtually all things MOTO (from mobile devices to digital set-tops). This coordinated approach will help foster innovation in application development and delivery by connecting developers with the resources they need most -- tools, SDKs, and clearly defined go-to-market initiatives. And, with information and resources for a variety of products at their fingertips, developers can easily tap into new business opportunities and apply their talent across the full range of Motorola platforms.

Through MOTODEV, Motorola also aims to create a broader business ecosystem including developers, service providers, and business and channel allies. Together, members of MOTODEV can grow and manage new business opportunities by driving application development for multiple environments – work, home, recreation and on-the-go. MOTODEV members will be able to speed the pace of innovation and create new channels for differentiation and revenue.

“Compelling user experiences are what win in today’s marketplace and innovative software is the key,” said Ed Zander, Chairman and CEO, Motorola, Inc. “With MOTODEV, Motorola is creating a clear path to innovation for developers and our key allies. By leveraging company-wide technical and business assets, Motorola is creating new opportunities for unparalleled creativity and return on investment.”

Motorola will rollout the MOTODEV developer experience in a phased approach over the next several months. The first phase, unveiled today, includes the launch of a new Web portal where developers can enjoy a “One Motorola” experience through an intuitive new interface and simplified program functions. Upcoming phases will introduce new business service resources to help developers build and market their applications, including richer technical resources and expanded business programs via a robust open development community.

From Customers and Allies/Partners
“Motorola consolidating their developer program websites under the MOTODEV umbrella is more conducive to attracting and retaining top-notch developers,” said Jared Peterson, Director of the Sprint Application Developer Program. “This change positions Motorola to expand on their history of creating rich technologies that lets third parties build compelling, useful and innovative systems and services.”

“Adobe shares the belief that delivering engaging user experiences for the mobile and CE market is essential to help move our industry forward,” said Al Ramadan, Senior Vice President of Mobile and Device Solutions at Adobe. "MOTODEV will help spur a new generation of innovative content and applications from developers and Adobe looks forward to working with the Motorola team and the world-wide community of creative developers who rely on our combined tools and technologies.”

"We are excited to see the launch of MOTODEV. We believe that Motorola’s new integrated developer ecosystem program will help foster innovation in mobile entertainment and cooperation among developers, publishers and carriers,” said Mitch Lasky, Senior Vice President of EA Mobile.

“With MOTODEV, Motorola is clearly committed to providing the best developer experience -- we believe that this new program will enable software companies of all sizes to deliver innovative solutions and achieve market success,” said Handmark CEO August Grasis III. “As a leader in the development and distribution of mobile content, we are pleased to have this important opportunity to embrace Motorola’s developer network and ecosystem"

“VeriSign wholeheartedly supports MOTODEV, and the unified approach to innovation it encourages,” said Stratton Sclavos, Chairman of the Board, President and CEO, VeriSign. “VeriSign is focused on the same goals of making development easier and more cost effective. We’re excited to work with the MOTODEV program to accelerate quality and time-to-market of the many managed services we are working on with Motorola.”

To experience the new MOTODEV developer network, visit

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit

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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006. All rights reserved.


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