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Embarcadero Webinar: Does Data Modeling Still Matter in an Era of XML, NoSQL, Big Data and the Cloud?


SAN FRANCISCO – May 17, 2011 – On May 24, Embarcadero Technologies will host a free webinar featuring industry experts Joe Maguire and Peter O’Kelly of O’Kelly Associates that will explore the relevancy of data modeling in the ever-evolving world of data management.

The information management domains are constantly changing due to market dynamics such as the increasing use of XML for data and content management, the much-hyped introduction of NoSQL systems, a broad market focus on several types of “big data” and unstructured information management scenarios, and the introduction of several new options for cloud-based data management. So, how should organizations leverage these newer types of data sources? Does data modeling still matter in this evolving era of data management?

Maguire and O’Kelly will explain why data modeling is more relevant than ever before. They’ll introduce a new kind of framework for understanding how the various next-generation developments fit relative to established database models. And after reviewing mission-critical roles for conceptual, logical and physical data modeling techniques and tools, Maguire and O’Kelly will share some projections about what’s likely to happen next with NoSQL and other recent market developments.

Attendees will learn:
• What NoSQL is, why it’s often misunderstood, and how it relates to traditional data management
• The big deal with big data and how it differs from, for example, data warehousing
• How the cloud introduces new opportunities and mandates for data modeling and data management
• How the growth in XML information management is more complementary than competitive with traditional data management
• How these new technologies can alter the fundamentals of data hygiene (e.g., data governance, information quality, data lifecycle management)

This webinar is being offered at 6 a.m., 11 a.m. and 5 p.m. PDT. To register, go to:

About the Speakers:
Joe Maguire
A 28-year veteran of the computer industry, Joe Maguire is an analyst and consultant specializing in data management and requirements analysis. His hard-won perspective is informed by broad experience including 12 years in product development for software vendors (Digital, Lotus, Microsoft, Bachman Information Systems); 13 years as an independent consulting data modeler and requirements analyst for clients (ranging from small startups to Fortune-10 behemoths); and three years as an industry analyst for Burton Group and Gartner specializing in best practices in data management. He is a much-published author whose books have been praised by a wide range of media outlets including The Mathematica Journal, The Data Access Newsletter, The Boston Sunday Globe, and National Public Radio.

Peter O’Kelly
Peter O’Kelly is a software industry analyst and consultant focused on topics at the intersection of collaboration and information architecture. He has worked in product management and strategy roles for Lotus Development Corp., IBM, Groove Networks, Macromedia, and Microsoft, and previously worked as an analyst/consultant for Burton Group and the Patricia Seybold Group.

For more information about O’Kelly Associates, visit

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at


Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.


 data modeling
 data management
 database models
 content management

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