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NYSE Euronext Selects AeroScout To Provide Wireless Asset Tracking Solution


NYSE Will Track and Monitor All Handheld E-Broker Devices on Its New York Trading Floors

NEW YORK, NY and REDWOOD CITY, CA - NYSE Euronext (NYSE: NYX) announced today that the NYSE has selected AeroScout to provide wireless asset tracking of all handheld e-broker devices on its New York trading floors. The solution will help ensure regulatory compliance by monitoring the mandatory separation of devices between its equities and options trading floors.
Under the terms of the contract, AeroScout will implement its Asset Tracking solution, which includes attaching AeroScout’s Wi-Fi RFID Tags to the NYSE’s handheld e-broker devices. The system will provide data and information about the location and status of the devices. This will enable the NYSE to more effectively monitor brokers’ compliance with exchange trading rules.
NYSE and NYSE Amex trading rules require brokers to trade equities and options in separate trading environments, restricting the movement of brokers, and the handheld devices they use, between trading floors. Using the AeroScout solution, any device that crosses between different areas will be identified using automated alerts. Traders and their device locations will also be displayed on monitors using AeroScout’s MobileView software.
“This is a smart use of the AeroScout tracking solution, and it’s an efficiency driver for us,” said Larry Leibowitz, Chief Operating Officer, NYSE Euronext. “It is another example of high-quality, innovative technology nurtured in Israel being deployed successfully outside of Israel. We look forward to working with AeroScout and the NYSE brokerage community on the successful implementation of this solution, and we are pleased to be part of Israel’s technology success.”
AeroScout is the market leader in Unified Asset Visibility. AeroScout’s Real-Time Location System (RTLS) uses Wi-Fi-based Active RFID, sensors and other technologies to provide complete wireless asset tracking and management. As a pioneer in the Wi-Fi RFID market, AeroScout’s solutions are used today by hundreds of customers worldwide to automate business processes and improve operational efficiency. AeroScout is headquartered in Redwood City, California, and also has a significant presence in Israel.
“We’re proud to have such a prestigious and innovative organization as NYSE Euronext as our customer,” said Yuval Bar-Gil, Chief Executive Officer, AeroScout. “Many leading companies around the world are using AeroScout solutions to track and monitor a variety of critical devices to help ensure regulatory compliance and improve efficiency. As the regulatory environment across industries becomes more complex, organizations are seeking new ways to enhance reporting and better ensure compliance.”

About AeroScout
AeroScout is the global market leader in Unified Asset Visibility solutions. Customers improve operational efficiency using AeroScout products that leverage standard Wi-Fi networks to track and manage the location, condition and status of mobile assets and people. AeroScout’s customer base consists of leading hospital, manufacturing, mining and logistics organizations, including many of the Fortune 500. The company invented the first Wi-Fi-based Active RFID tag, and today is widely recognized as leading the market in number of deployments and tags shipped. Headquartered in Redwood City, California, AeroScout has offices in Europe, the Middle East, Asia, Australia and Latin America. For more information, please visit
AeroScout is a registered trademark of AeroScout, Inc. Information is subject to change without notice.

About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company’s exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext’s equities markets - the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca - represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world’s second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the Fortune 500. For more information, please visit:


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