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Confio Software Expands Senior Management Team with Addition of Veteran High-Tech Sales VP


BOULDER, Colo. May 10, 2011 -- Confio Software, the makers of the award-winning Ignite performance analysis software tool, today announced the addition of B2B technology sales veteran Jon Freeman to its senior management team as the Vice President of Sales. Freeman brings over twenty years of consistent top sales production and executive management experience to the position along with a successful record for business development in a variety of high-tech verticals and industries. In his new role at Confio, Freeman will be responsible for managing the company’s ever-growing sales team while also spearheading Confio’s continued expansion into new territories, channels and vertical industries.

“As more IT organizations turn to database and VMware monitoring tools to help improve their company’s performance and reduce the cost of IT operations, we realized that we needed a dedicated sales executive to help lead our sales and business development efforts through the next phase of Confio’s growth,” said Matt Larson, CEO and founder of Confio. “Jon’s extensive experience and expertise as a top sales manager working with some of the high-tech world’s ‘heaviest hitters’ will be invaluable to us as we continue to expand our customer base and seek out opportunities in new regions, channels and industries.”

Freeman most recently served as area vice president for Xirrus, Inc., a global manufacturer and provider of innovative Wi-Fi products and services. During his nearly seven-year tenure with Xirrus, Freeman was responsible for helping to build the company’s OEM program and expand sales efforts, ultimately increasing the company’s top-line growth by 300% while managing a team of regional managers and engineers.
Prior to joining Xirrus, Freeman was a director of sales at Intel Corp.

“Confio was the first company to recognize the need to improve database performance through the measurement of user process wait times. That type of innovative and custom-centric thinking – backed by a team of experienced senior DBAs and engineers who focus solely on automated root cause analysis – made Confio a perfect fit for me. I look forward to joining Confio’s executive team and helping the company continue to exceed growth projections" said Freeman.

About Confio Software
Confio Software develops database performance solution for DBAs, IT managers, and database developers, for both physical and virtual server environments. Confio’s flagship product, Ignite8, helps eliminate bottlenecks, speed problem resolution, and reduce the cost of operations for SQL Server, Oracle, DB2 and Sybase databases and VMware servers. Since the company’s founding in 2002, Confio products are developed and supported from the Boulder, CO headquarters. For more information visit


 database performance
 Ignite 8
 database management
 wait-time analysis

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