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Digital Standard, Inc. and INgrooves announce First Wireless Social Network for Music Fans


INgrooves Mobile allows independent artists and labels to reach and interact with a global audience directly on their phones

PLANO, TX – May 4, 2006 – Actively engaging the growing urban mobile culture, Digital Standard, Inc and INgrooves today announced their new partnership that will combine wireless social networking and music, giving music fans all over the world access to independent artists’ profiles, ringtones, and mp3’s, as well as performance dates and user reviews directly from their handheld devices.

“We are pleased about being able to deliver this new and exciting content to our subscribers. INgrooves brings with it some of the music industry’s most talented independent artists and producers, and we are glad to be working with them on this,” said Suresh V. Mathews, CEO for Digital Standard. “Subscribers will be able to stay up to date on their favorite INgrooves artists and labels, as well as share their opinions with their friends on the system. In addition, independent artists around the globe will now be able to communicate with their fans and gain visibility in a way previously unheard of. We are confident that this announcement will put both parties in a better position to capitalize on the growing demand for advanced mobile content.”

INgrooves is a digital record label and distribution company representing some of the world’s best artist’s and labels. Utilizing INgrooves Mobile, which is Powered by Saki™, music fans can now stay in touch with their favorite artists at all times via smartphones. Customers choosing INgrooves Mobile will be able to view artist and label information, IM with their friends, browse and search for specific content, and even create spur of the moment gatherings.

“Saki is the next level of mobile entertainment – we are very excited to give our clients this powerful opportunity to gain more exposure to a hip audience whose tastes tend to go deeper than the usual top 40 found on most mobile decks.” – Robb McDaniels, CEO for INgrooves

More on the Special Features

INgrooves Mobile is a data-centric MVNO (Mobile Virtual Network Operator) implementation and is based on Saki Mobile Services™, released earlier this year by Digital Standard. INgrooves Mobile features never-before-seen entertainment applications. The innovative and ultra-sleek display provides at-a-glance artist and label profiles, real-time interactive ratings and reviews, and access to featured artists and songs.

The service includes a profile and bio of all artists and labels, providing the INgrooves customer base with constant access to information on their favorite artists and producers including, but not limited to photos, bios, albums, and song listings. Users will be able to provide their own personal reviews and issue their own star-rating on all of this information. Additionally, users will be able to provide instant feedback to musicians, such as concert performances, straight from their phone.

Leading the way in mobile marketing, the Saki™ technology will empower INgrooves to target demographic groups through the use of interactive, opt-in promotions and broadcasts. For example, they can broadcast special content to all males age 18 to 24 that live in a specific zip-code.

Perhaps the biggest advantage of using Saki is the social networking capabilities it delivers. With its rich, graphical user interface, Saki will allow music fans to easily and conveniently message not only each other, but also the artists and labels themselves. Furthermore, subscribers will be able to browse and search for specific artist information and send it via IM to their friends. The wireless digital music community has finally arrived.

About INgrooves
INgrooves is a digital record label and distribution company that provides distribution, marketing, and licensing services through its INgrooves™, INgrooves Mobile Music™, and Digital Music Access™ brands. As the digital representative for frontline releases from artists and labels like Nappy Roots, Thievery Corporation and Chocolate Industries, INgrooves increases the exposure and earnings potential of its artists and label partners. INgrooves distributes to over 100 internet and 75 mobile stores worldwide using its patent-pending technology platform. Artists and independent labels seeking worldwide marketing and licensing services rely on INgrooves to get their music into TV, films, video games and other branding programs. For more information, check out

About Digital Standard, Inc.
Digital Standard, Inc. (DSI) is a wireless platform and applications company that enables lifestyle brands and wireless operators to deploy innovative mobile data services for consumers. DSI is the force behind Saki™, a breakthrough technology that pioneers the mobile experience by delivering the most compelling communications, m-commerce and entertainment capabilities to consumers, anytime, anywhere. Major brands use Saki Mobile Services™ to easily create, manage and deploy exclusive content that is fully-equipped with a suite of subscriber management capabilities including premium pay services, mobile marketing, demographic management, hosting, billing and customer support. For more information please visit

© 2006 Digital Standard, Inc. Saki™, Saki Mobile Services™, Powered by Saki™ and the Digital Standard logo are trademarks of Digital Standard, Inc. Other company and product names may be trademarks of their respective owners.


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