Fujifilm Adds Productivity Enhancements to Acuity Advance and Acuity Advance-X2 UV Inkjet Printers

New features deliver increased functionality and value

VALHALLA, N.Y., April 28, 2011 – FUJIFILM North America Corporation, Graphic Systems Division today announced the introduction of several new features on the Acuity® Advance and Acuity Advance-X2 wide format UV inkjet printers. These enhanced platforms replace the highly successful existing Acuity Advance and Acuity Advance-X2, which were launched in October 2008 and January 2009 respectively. Two of the most popular flatbed inkjet printers on the market today, these new versions of the Acuity Advance and Acuity Advance-X2 will join the Acuity Advance LT, Acuity Advance HS, and Advance HS X2 printers in Fujifilm’s printer line-up.

The new Acuity Advance platform maintains the near-photographic image quality and leading design features of the original Acuity Advance, while delivering significant functional improvements and enhanced value.

• A new Express Mode offers speeds of up to 377 sq ft per hour billboard-quality printing, complementing the existing POP production speed of 239 sq ft per hour and high-quality mode speed of 164 sq ft per hour.

• A new High Definition print mode supports a minimum text size of 2 points, for markets and applications where very fine feature detail is required.

• An improved vacuum table enables superior handling of thin media. The zoned vacuum design promotes printing onto all types of media, including irregularly shaped or uneven surface materials and ensures accurate registration even on multiple passes.

• A redesigned energy-efficient UV curing system that makes more curing energy available while reducing the heat on the media surface by up to 50% as compared to the current Acuity Advance printer.

As with all other Acuity models, the new Acuity Advance has an optional roll media kit for printing onto any number of flexible materials. This simple-to-use option offers added versatility, such as allowing an operator to prepare rigid material on the flatbed while the roll media is printing.

The new Acuity Advance-X2 includes all the improvements and enhanced value available in the new Acuity Advance, but has double the print area. Allowing for printing onto substrates up to 98” wide x 120” long, and as thick as 1.89”, this larger bed provides greater flexibility and capacity to the end user, facilitating printing of larger jobs.

The print performance of the Acuity Advance is optimized by Fujifilm’s uniquely formulated Uvijet inks. Uvijet’s Micro-V dispersion technology delivers wide adhesion, vibrancy and durability in every print. With two unique ink sets available for the Acuity Advance and Acuity Advance-X2, customers can choose the right ink to suit their specific application requirements.

To learn more about the Acuity Advance and Acuity Advance-X2 wide format UV inkjet printers, sold exclusively through the Graphic Systems Division of FUJIFILM North America Corporation, please visit: http://www.fujifilmsericol.com/acuity/.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

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Contact Information

Howard Lippin

Corp Comm Manager

Fujifilm

Contact via E-mail