Iraq moves to next generation subscriber data management

Dubai, UAE –

Nokia Siemens Networks selected by Zain Iraq to build a base for better service differentiation

Zain Iraq, the leading mobile operator in Iraq is unifying its subscriber data, currently distributed across the network, into a single database using the Nokia Siemens Networks’ One-NDS platform. One-NDS enables real-time data access across multiple applications. It addresses Zain’s need for a resilient and high capacity subscriber data repository to meet its growth targets by introducing flexibility not found in legacy database architectures.

“The rapid increase in the number of subscribers and traffic volume demands an operationally efficient subscriber data management platform said Dr. Haidar Radi, CTO of Zain Iraq. “Nokia Siemens Networks is allowing us to consolidate subscriber data, enabling us to develop real-time insights about the services being used coupled with knowing further customers’ needs so that we can introduce new, exciting and tailored services.”

By unifying fragmented subscriber data into a single logical database, Zain Iraq expects to target new services in a better manner as well as, lower churn rates and reduce subscriber acquisition costs. Nokia Siemens Networks’ open One-NDS platform allows greater reliability, availability and security of services to more than 12 million Zain Iraq subscribers. Besides simplification of service creation and reduction in costs, the centralized subscriber data system is ready for handling converged services, utilizing different kinds of mobile and fixed access methods along with LTE. The platform provides information on service availability and customer insights instantaneously across the network.

All these capabilities will be introduced with minimum impact on the existing operations and business support mechanisms. The centralized subscriber data repository will be integrated seamlessly into the Zain network through reuse of the existing business processes.

“The extent to which the network operators can enhance customer experience is proving to be the emerging key market differentiator,” said, Ersin Durmat, head of Zain Iraq customer team at Nokia Siemens Networks. “This project provides Zain with the foundation to understand their customer needs, improve end-user experience along with operational efficiency.”

As part of the deal, Nokia Siemens Networks is also expanding Zain’s home location register (HLR) along with providing integration and consulting services to ensure smooth implementation and efficient operations.
About Zain Iraq

Zain in Iraq first provided its services in 2004 as MTC Atheer and after the acquisition of Iraqna, both companies were rebranded to become Zain-Iraq in January 2008. Having the largest network in the country, Zain-Iraq currently prides itself to have more than 12 million customers who enjoy the securest and most affordable cellular services. Zain-Iraq has, ever since 2004, been providing a wide range of mobile telephony and various services like MMS, GPRS and recently Blackberry.
Zain Iraq contributes to the economic prosperity of Iraq by creating more than 3000 work opportunities for Iraqi citizens and more than 30000 indirect jobs. It also supported the cultural movement when it sponsored the Iraqi Symphony Orchestra. Sports, on the other side, enjoy a huge support as Zain has given its exclusive sponsorship to the Iraqi Football Federation and the Iraqi National Football Team who won the Asian Games Cup in 2006. Zain-Iraq has ever initiated support to various social segments through adopting huge philanthropic projects. Support of AMAR International Charitable Foundation headed by Baroness Emma Nicholson who undertakes medical and educational responsibilities in Iraq is a good example.
About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com