Deliver Your News to the World

SRS to Demonstrate New 3D Audio Solutions Designed for Streaming Media in 3D


SRS 5.1 Surround and SRS CircleCinema 3D Demonstrations to be Showcased in Microsoft Booth at the NAB Show in Las Vegas

SANTA ANA, Calif. - SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced that SRS will be showcasing both SRS 5.1™ Surround and SRS CircleCinema 3D™, two technologies both designed with content providers in mind, in Microsoft Corp.’s booth at this year’s NAB Show®.

“We are excited to team up with Microsoft to showcase our latest surround sound audio solutions for streaming content providers at this year’s NAB Show,” said Chuck Cortright, Vice President of New Business Development for SRS Labs. “Streaming in 3D is a hot topic right now and SRS is committed to take the streaming 3D experience to a whole new level.”

To simulate streaming media in a home environment, the booth will feature a home theater set-up for demoing content being streamed in SRS 5.1 surround sound, the industry’s benchmark encoding and decoding surround solution capable of transmitting 5.1 audio over a stereo delivery system. Additionally, there will be a demonstration of a 3D movie processed with SRS’ revolutionary CircleCinema 3D audio technology suite, designed to accurately position audio in 3D space relative to the position of an object on the screen. When paired to 3D video content, SRS CircleCinema 3D is the industry’s first complete solution that seamlessly provides matching 3D audio, completing the 3D entertainment experience of the viewers..

“Microsoft is excited to see strong partners such as SRS Labs enhance our technology by delivering class-leading audio solutions for 2D and 3D content, said David Sayed, senior product manager at Microsoft. “The NAB demo shows how bringing together high quality 3D video streaming and 3D audio into the innovative Microsoft Silverlight Enhanced Movies framework creates a uniquely immersive experience for consumers.”

SRS CircleCinema 3D and SRS 5.1 are available for media and analyst demonstrations at the NAB Show 2011, in Microsoft’s booth (#SL3812), taking place April 11th – 14th, 2011, at the Las Vegas Convention Center.

For more information on SRS CircleCinema 3D and SRS 5.1, or to learn more about other SRS audio solutions, please contact us at

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit

Except for historical information contained in this release, statements in this release, including those by Mr. Cortright, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management’s belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company’s goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company’s actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company’s Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.