CSX Transportation Recognized for Outstanding Business Achievements

Greenville, SC - - April 8, 2011 - - Customer Effective Inc., is pleased to announce their customer, CSX Transportation, was recognized by Microsoft® with a 2011 Microsoft Dynamics Customer Excellence Award for excellence in Building Customer Relationships and will be honored by Microsoft executives at an awards luncheon on Monday, April 11, at Convergence 2011 Atlanta, the premier Microsoft Dynamics user conference.

The 2011 Customer Excellence Awards, which are presented in 19 categories, recognize and celebrate Microsoft Dynamics customers that have achieved notable accomplishments using Microsoft Dynamics solutions.

CSX Transportation (CSX) was recognized for its strong commitment to building customer relationships. With a requirement to put real time customer data into the sales team’s hands, CSX partnered with Customer Effective to bring critical information from a wide variety of legacy operational systems together within the Microsoft Dynamics CRM’s Outlook Client.

“Microsoft’s CRM software is critical to supporting CSX’s effort to provide a 360 degree view of our customer. We are using it to store data from other systems, to enable field operations to put in their local knowledge of the customer, and to empower our sales force to have all of the customer information known corporately to enhance customer satisfaction” said John Couch, Director of Marketing at CSX.

“We’re thrilled that CSX is receiving this level of recognition from Microsoft for using Dynamics CRM to enhance their customer relationships and drive significant improvements in productivity,” says Michael Elliott, Chief Operating Officer of Customer Effective. “It is gratifying for our team to be a part of a project that helps so many people in diverse roles interact more effectively with their customers.”

Established in 1997, the Customer Excellence Awards are awarded each year at the Convergence user conference in the United States. Microsoft Dynamics customers, partners and team members submit nominations. Judging teams for each of the categories rated nominations on category specific criteria. Proposed winners for each category were then presented and reviewed by a panel of Microsoft executive judges for final approval. As part of that final review, winning customers were chosen, including the Overall Excellence Award winning customers.

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively.

About CSX Transportation

CSX Corporation, based in Jacksonville, Fla., is one of the nation’s leading transportation companies, providing rail, intermodal and rail-to-truck transload services. The company’s transportation network spans approximately 21,000 miles, with service to 23 eastern states and the District of Columbia, and connects to more than 70 ocean, river and lake ports. More information about CSX Corporation and its subsidiaries is available at the company’s web site, www.csx.com.

About Customer Effective

Customer Effective, with headquarters in Greenville, South Carolina, is a leading innovator in relationship management solutions based on Microsoft Dynamics CRM. The company is a Microsoft Gold Certified and Industry Accredited Partner, CRM Consultant and Solution Implementer having completed hundreds of Microsoft Dynamics CRM implementations and development projects. Recent CRM and Microsoft awards include recognition as the 2010 East Region Dynamics Partner of the Year, 2010 CRM Partner of the Year Finalist, 2009 Microsoft Dynamics Financial Services Partner of the Year, being named to the 2010 Microsoft Dynamics President’s Club, recipient of the 2010 Microsoft Dynamics Inner Circle distinction and a member of the 2008 Inc. 500 list. For more information, visit www.CustomerEffective.com.

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Contact Information

William Russell

Managing Partner

The Marketing Beacon

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