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Kodak Volunteers and Mammography Products Support Day of Caring Event:


“A Ribbon In the Sky for Her Story” to Promote Breast Cancer Awareness in Rochester

ROCHESTER, N.Y., May 2 -- Volunteers from several employee networks at Eastman Kodak Company and colleagues from the African-American and Latino leadership development programs of the United Way of Greater Rochester have organized a community campaign to raise awareness for early screening and detection of breast cancer in communities of color. As part of the May 3 United Way Day of Caring, the event will feature a full day of free screening mammograms.

Sponsored in collaboration with several health care centers that target under-served populations, the campaign includes the following activities:

* Community outreach: Volunteers will distribute literature in the neighborhoods surrounding Brown Square Health Center to raise awareness and direct women to community health services.
* Mammography Screenings: Free screening mammograms will be offered at Highland Hospital’s Breast Care Center from 8 a.m. – 3 p.m. Transportation to the hospital will be provided from both Brown Square Health Center (Westside Health Services) in the morning and AnthonyJordan Health Center in the afternoon. To make an appointment for screening, call Highland Breast Care Center at 341-6869.
* Mini-Health Fair: Brown Square will also be the site of a mini-health fair, providing information on disease management, preventive care, and health insurance options from 8 a.m. to 12 p.m. Exhibitors will include several local agencies that provide support and services for women. Employees from Kodak’s Health Group will also participate in the fair to provide materials to help educate women on the need for an annual mammogram.

In support of this effort, Kodak’s Health Group will donate mammography film to Highland Hospital. The Breast Care Center currently uses Kodak products, including the Min-R 2000 film, KODAK MIN-R 2 Cassettes with Min-R 2000 Screens, KODAK X-OMAT EX II Developer, KODAK RP X-OMAT LO Fixer, and a KODAK X-OMAT 3000 RA Processor.

“Kodak’s contribution demonstrates the company’s continued commitment to supporting the communities where our employees live and work,” said Kevin Hobert, President, Health Group and Senior Vice President, Eastman Kodak Company.

“The outreach and educational activities are also consistent with the value that Kodak places on maintaining a healthy and engaged work force,” said Dr. Michelle Butler, lead organizer and environmental engineer in the Health Safety and Environment organization of Kodak.

Phil Faraci, Consumer Digital Imaging Group President and Senior Vice President, Eastman Kodak Company and Corporate Champion for African-Americans and Diversity and Inclusion, emphasized the need for Kodak, as it continues on its diversity journey, to build critical partnerships with the Rochester community. “By focusing on a critical healthcare need of women in general, and women of color in particular, we are not only helping those women who will benefit from this opportunity to take advantage of Highland’s screening services, but are also using our products and services in partnership with local providers to embrace grass-roots efforts to remove the cultural barriers surrounding cancer screening and diagnosis,” he said.
The Day of Caring event will involve volunteers from two Kodak employee networks, the Women’s Forum for Kodak Employees (WFKE) and Network North Star, Inc. (NNS), as well as the African American Leadership Development Program (AALDP) and Latino Leadership Development Program, community leadership and board training institutes that are sponsored by the United Way of Greater Rochester. Employees from other local business will also be participating in the event.


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