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Tesco Real Food announces home brew is booming


Tesco Real Food has announced that home brewing is booming as it has seen sales of beer and wine making kits soar by 50 per cent during the last year.

Legendary brewer Youngs, the UK’s leading supplier of home brew kits, has also seen a boom in sales and commented that national sales are up 40 per cent.

Youngs said that the main reason behind the boom is that making beer and wine at home has never been easier. New technology and new design means that amateur brewers can create their favourite tipple at home in half the time that it used to take - around two hours instead of four hours to prepare. It will then take about a month for the ale or cider to be ready to drink, while wine may take as much as six weeks before it is completely ready.

In the past many people were put off making home brew because it was considered a fiddly operation worthy of a laboratory technician; however that is no longer the case.

Tesco home brew specialist Wayne Byron said: “We have seen a boom in ’foodies’ as it has become fashionable to make dishes from scratch and even grow your own herbs and vegetables. Now young people in their 20s and 30s are turning their attention and skills to creating their own vintage or tipple. They are joining the more traditional home brew enthusiasts, who tend to be retired. It is a brilliant way of exploring new flavours - whether a fruity lager or a flowery wine - and it is great value, too.”

About Tesco Real Food:
The Tesco Real Food website is packed with thousands of healthy recipes to suit any occasion including chicken recipes and pasta recipes.

Whether customers are looking for a quick mid-week meal for the family or something for a special event, visitors are sure to find exactly what they’re looking for. In addition, a range of step-by-step cooking tips and videos to help improve kitchen skills can be found, as well as healthy eating and cooking with kids sections. To make shopping even easier, every recipe has a ready-made shopping list that can be used to add all the ingredients to the shopping basket in just a few clicks.

For more information please contact:
Mike Baess
Tesco Corporate & Legal Affairs
New Tesco House
Delamare Road
01992 646079


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