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Media Ingenuity Group Launches Fluid, a New Online Travel Insurance Brand


Media Ingenuity has launched a new online travel insurance brand, The launch adds to its range of online only consumer financial products. Created with the purpose of bringing greater speed, ease and value to its’ customers, Media Ingenuity claim that it’s possible to get a quote for Fluid travel insurance in only 15 seconds. Fluid is powered by technology that makes it possible to transact the entire process online even including medical screening and the processing and printing of policy documents. Because the process is so streamlined Media Ingenuity believes that Fluid will provide better value to the customer.

Commenting on the launch, Adam Quint, Managing Director said, “Fluid uses no call centres and doesn’t run any expensive television campaigns. That means we can pass those savings on to our customers. In this way, we can offer cost-effective cover with more than just the basics as standard. Together with a super-streamlined online journey, we think this makes Fluid a fantastic proposition.”

Media Ingenuity is the UK’s leading online marketing business focused on financial services and the largest financial services advertiser online*. Media Ingenuity puts useful online tools in the hands of consumers and in doing so connects over a million customers to some of the largest financial services companies in the UK every year.

Media Ingenuity also owns and a suite of its own financial products marketed under the and brands.

Launched in early 2006, the company has established itself as a centre of excellence in online marketing. Media Ingenuity was listed as the UK’s 14th fastest growing tech business in the Sunday Times Tech Track 2010. Growth in 2011 is also expected to be exceptionally rapid.


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