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Kaboodle Appoints Steven Chien As Chief Marketing Officer


SAN MATEO, Calif. - Kaboodle (, the largest social website for passionate shoppers, today announced the appointment of Steven Chien, as chief marketing officer, reporting directly to Kaboodle CEO Anne Zehren. Chien will oversee the organization’s audience development, commerce, advertising and marketing.

Chien is an Internet industry veteran with experience spanning strategy, business development and marketing. Most recently, he served as vice president, business development for Nextag, the leading online comparison shopping engine for products and services. During his tenure there, Chien led business development with search engines, media companies, social networks and other players across the Internet landscape, and drove customer acquisition efforts for multiple Nextag businesses.

“We are very pleased to have Steven join the team and lead our marketing and commerce efforts,” Zehren said. “As we enter an important and exciting phase for the company with numerous upcoming initiatives, we’ll benefit greatly from Steven’s expertise. There’s no question that social shopping as a category is heating up and Kaboodle is the pioneer in the space. We’re looking forward to continued momentum with Steven on board.”

Before joining Nextag, Chien was vice president, marketing and e-commerce at Spencer Gifts, where he launched the company’s e-commerce channel in just 90 days and led the retail chain’s multichannel marketing effort. Prior to that, Chien served as a vice president at America Online in multiple roles over his six-year tenure, including strategy, business development, marketing and interactive advertising. He holds an MBA from Harvard Business School and earned his BA from Rutgers University.

“Kaboodle is at the forefront of a category that is poised to take off, as retailers and advertisers recognize the power of social commerce and peer recommendations,” Chien said. ”I’m very excited to lead the marketing and advertising charge for the company and reinvigorate Kaboodle’s commerce potential. Kaboodle has an exciting growth strategy and we’ll be making great strides in the coming months.”

About Kaboodle
Kaboodle ( a Hearst Corporation-owned and operated property, is the Internet’s largest social website for passionate shoppers. Kaboodle’s shopping tools allow users to add products from anywhere online to their Kaboodle lists. As a result, it is home to the world’s most exclusive catalog of user-curated products, making it the trusted source for discovering, sharing, and buying products from retailers large and small. With more than 16 million unique monthly visitors and a devoted community perpetually adding more finds, Kaboodle provides the ultimate platform for connecting people with products.


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