CEDIA Partners with BD Metrics to Create “My CEDIA EXPO” Relationship Technology

Online Tool Personalizes the CEDIA EXPO Tradeshow Experience

Indianapolis, Ind. – CEDIA is partnering with technology software developer BDMetrics to revolutionize the CEDIA EXPO tradeshow experience with “My CEDIA EXPO”. My CEDIA EXPO is a personalized web-based tool available for each CEDIA EXPO attendee. The software tool intelligently mines through the CEDIA EXPO database of people, products and conference sessions, and generates a custom report tailored to the attendees’ needs and interests.

My CEDIA EXPO will be released to support CEDIA EXPO, the premier annual trade event for the residential electronic systems industry. After attendees register, they will receive an e-mail with a personalized report detailing people they should meet, companies they should visit and conference sessions they should attend, all based on the preference each attendee outlines when they register. My CEDIA EXPO utilizes BDMetrics’ You-Based™ relationship technology which continually matches the interests of an attendee to the event content.

“My CEDIA EXPO will deliver focused, relevant information to all of our attendees based on their business needs and preferences,” says Debbie Antrim, Director of EXPO.

“While My CEDIA EXPO enhances the attendee experience at CEDIA EXPO we are also proud to introduce SmartBooth for exhibitors. SmartBooth is a suite of web-based prospecting tools that increases the value for our exhibitors. SmartBooth uses “push” technology to let exhibitors know which registrants are actively searching for the products they have to offer and enables them to directly reach these prospects before, during, and after the event. SmartBooth is the exhibitor’s tool for tapping into My CEDIA EXPO, the active online buying community of CEDIA EXPO registrants,” says Antrim.

BDMetrics Senior Vice President Paul Navarro remarked, “CEDIA is a consistent innovator, seeking ways to further enhance the value received from attending CEDIA EXPO. The creation of My CEDIA EXPO and SmartBooth makes CEDIA EXPO the most valuable and efficient four days of the year. My CEDIA EXPO will be available in early June.”

CEDIA EXPO will take place September 13-17, 2006 at the Colorado Convention Center in Denver. For more information on CEDIA EXPO, visit www.cedia.org/expo.

About CEDIA
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,000 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. CEDIA Members include residential electronic systems contractors who have emerged as the “fourth contractor” in the building and remodeling industries alongside electrical, plumbing, and HVAC professionals. For more information on CEDIA, visit the association’s Web site at http://www.cedia.org.

About BDMetrics
BDMetrics www.bdmetrics.com develops You-Based™ relationship analytics technology that dynamically personalizes the event experience around the unique needs and interests of each active or prospective attendee and exhibitor. Adopted by industry leaders, this powerful You-Based technology drives attendance, increases exhibit sales, produces highly qualified “in person” leads and reveals critical market intelligence to improve event performance. BDMetrics is a privately-held company based in Baltimore, MD.

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Joyce Townsend

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CEDIA

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