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Home Business Center, Inc. Predicts Spa Business Trends for 2011


Industry trends can have a big impact on the success of a small business. Business owners who are aware of these trends and adjust their businesses to match the needs of the ever-changing market are better positioned to thrive.

Here are some trends that we see going on in the spa business in 2011:

Lower-Cost Services

Spas are no longer limited to only the wealthy. Now people on a budget can get an hour-long spa treatment and spend as little as $50. In fact, in the current economy, lower-cost spas fared better than those exclusively offering higher-priced services.

In addition to full-body massages, more spas are offering treatments that cost less, but are still profitable. Some of the trends we are seeing include hot stone massage, scalp massage and reflexology. Also, shorter appointments require less labor and resources, but still provide relaxation for the customer.

Another benefit to these lower cost spa packages offer is that they require less time. A customer may want a relaxing spa treatment, but may not have all afternoon to spare.

More Amenities

These days, consumers can choose from a wide variety of spa treatments. Services are no longer limited to just a facial or body massage. Now spas offer hand massages, meditation space, reflexology, body wraps, scrubs, aroma therapy, hot stone massages, anti-aging hand and foot treatment and more.

By following this trend, spas can provide specific solutions to their customers’ needs. Businesses can supply several services or specialize in one.

Focus on Health and Wellness

As a large portion of the population ages, medical spas and salons that offer anti-aging services are becoming more popular. Medical spas can offer laser treatment, microdermabrasion, laser hair reduction, acne resurfacing, skin tightening, infrared saunas, Botox treatments and even acupuncture.

This trend focuses on a growing market, which means that business opportunities in this area are likely to increase also. In addition, more people are recognizing that spas not only offer relaxation but healing benefits. Spas offering both relaxation and healing benefits in a single amenity instantly increase the value of that service.

For more resources, instructions and tips on how to start a spa business, visit


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