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Why Custom Mannequins Are The Way To Go


In high-fashion sales and marketing, custom mannequins have been shown to significantly increases sales. Wouldn’t it be ideal if every mannequin could be created specifically to your store design, fashion style, garment cut and size ?

According to John Ronzel of United Displays, “Many believe that customized mannequins are prohibitively expensive. This is a myth. It’s possible to create many custom mannequin ranges at no additional cost to a normal retail mannequin range. The mannequins are ideally suited to their cut and style of clothing, and commensurate with the visual merchandising strategy.”

For even more cost effectiveness, customization does not have to mean the complete creation of a mannequin form from the beginning. It can simply be creating heads for or applying one of the myriad of colour and surface finishes (such as gloss, textured or flock) to existing ranges.

Customization is also relevant in creating the window and store displays. A mannequin can in theory have an infinite number of poses as does a human being. Certain poses have been selected and universally accepted as appropriate for fashion retailing.

A mannequin that duplicates the target public’s perception of themselves and displays garments as the customers would wear them does 2 things:

- allows customers to visualize the garment on themselves;
- creates an affinity for the product that wouldn’t otherwise exist.

Mannequins communicate with potential customers, creating a connection with the target market who may see an element of themselves in the mannequin displays. They also allow the retailer to promote various fashion concepts to that person with the end objective of a sale.

United Displays provides further information regarding custom mannequins at their website


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