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Tracesmart’s rapid expansion leads to office move


Tracesmart the Cardiff-based consumer data specialist has relocated to Global Reach following recent significant growth. The company has transferred its 80 employees from three office locations to a single headquarters; a brand new, high-tech and environmentally friendly office complex in Cardiff Bay, providing a centralised workforce and further scope for expansion.

Located within Cardiff’s Celtic Gateway Business Park, the Global Reach office space has been completed to Grade A specification, and includes a solar shading system, which reduces the building’s running costs and carbon emissions.

Rhiannon Wilcox, Tracesmart’s financial director, on the reasons for choosing Global Reach said: “We’re extremely pleased with the new office, this dynamic building reflects Tracesmart’s innovative nature, and will be the perfect environment for us to strengthen our product offering. We’re looking forward to being able to reinforce our working relationships, whilst gaining the opportunity to develop further.”

Tracesmart offers an invaluable source of consumer information to a vast and varied range of companies, from SMEs to FTSE 100 corporations. Delivering a powerful data cleansing and mortality screening service, an online provision to perform identity verification services and an authoritative facility to trace people, Tracesmart’s client portfolio boasts a wide variety of industries including the pension, collection, media and financial sectors.

Tracesmart’s growth strategy has clearly been a success; investing heavily in new technology whilst expanding its pool of expertise has enabled the company to strengthen its position in the market place and add to its impressive portfolio of clients. Tracesmart has also recently gained entry to the Fast Growth 50 list, securing a position within Wales’s top 20 fastest growing companies.

Commenting on their relocation, Tracesmart’s managing director, Mike Trezise stated: “Our staff numbers have increased considerably, which is a testament to the success of our business strategy. However, in order for the company to build upon this and progress our product offering, we needed to bring the business expertise together. We look forward to the next stage in our development. ”

About Tracesmart:
Established in 1999, Tracesmart Ltd is a leading provider of consumer intelligence services. It specialises in the provision of both online tracing and identity verification. Prominent in the pensions, legal, financial and retail sectors, its fraud prevention, ’know your customer’ (KYC) and anti money laundering (AML) solutions are employed by a growing legion of businesses ranging from SME to FTSE 100 companies.

Contact Information:
Owen Roberts
Head of Public Relations
Tracesmart Ltd
Global Reach
Dunleavy Drive
CF11 0SN
029 2067 8513


 Anti Money Laundering
 Identity verification
 Data cleansing
 Know your customer (KYC)

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