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Aetna Helps Employees Make Super Bowl Snacks Healthier with New Health eCooking Videos


HARTFORD, Conn., — Super bowl Sunday is a day full of football entertainment, great commercials and lots of food. In an effort to help their employees eat healthier during the big game, Aetna (NYSE: AET) recently began providing employees with access to a wide range of healthy recipe videos.

Dozens of Health eCooking® videos are now available for all Aetna employees through Aetna’s Virtual Wellness Center, a 24/7 website that offers fitness and nutrition support for employees. Registered dietitians, wellness consultants and chefs are featured in fun, interactive web videos. Heart-healthy, gluten-free and diabetic cooking recipes are available to help employees who have special dietary needs.

“The addition of the Health eCooking videos is the latest example of how we are helping our employees and their families live healthier lifestyles,” said Elease Wright, senior vice president of Human Resources. “Health eCooking videos provide nutritious recipe options with a one on one cooking experience, making it easy to try new recipes and find ways to cook healthier.”

The short videos feature easy-to-follow instructions and “How to Cook” tips that inspire home cooks to try healthier recipes. From cheese steak sandwiches to gooey chocolate chip cookies, professional chefs demonstrate how to make America’s favorite foods using less salt, no butter and less saturated fats.

Health eCooking videos are produced by Baldwin Publishing, the leading provider of cooking videos for websites. Health eCooking delivers a powerful combination of credible health content and entertaining cooking videos that make websites interactive and more fun.

“Cooking healthy is easy when you watch a video that shows you how to cook,” said Baldwin Publishing Producer, Toni Donina. “Health eCooking episodes are entertaining like television cooking shows, but the recipes are healthy and easy to make at home.”

About Aetna
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 35.4 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see To learn more about Aetna’s innovative online tools, visit

About Baldwin Publishing
Baldwin Publishing is the nation’s leading producer of healthy recipes and cooking videos branded for organizations that promote good health. Since 1993, Baldwin Publishing has created print, web and video health content for health systems, insurance and media companies, employers and retailers.


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