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B2B Marketing Expert Paul Dunay Joins LeadFormix as Strategic Advisor


San Francisco, CA – February 2, 2010 -- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations announced today, that award-winning B2B marketing expert Paul Dunay, has joined LeadFormix as a member of its Strategic Advisory Board.

Paul has more than 20 years of success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of 3 Dummies books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley 2010) and Facebook Advertising for Dummies (Wiley2010).

His unique approach to integrated marketing has produced significant revenue and cost-savings for his clients and won him many prestigious industry awards like, BtoB Magazine Top 25 B2B Marketer of the Year for 2009, The DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008 and a Gold Award at 2005 Marketing Excellence Awards by Information Technology Services Marketing Association (ITSMA).

Talking of his new role Paul Dunay said, “Marketing automation has become one of the most important areas to the CMO these days because of their need to prove the ROI of their marketing spend.” “And with LeadFormix knowing how critical this is to today’s real time marketing and what it takes to optimize that spend on high performing activities, there was no better Marketing Automation platform to associate with and share my expertise,” he added.

“Social Media is fast becoming a critical part of marketing campaigns. Automating social media campaigns has been an important part of the LeadFormix product suite. We could not think of a person better than Paul Dunay to help us establish leadership in this important area”, said, Srihari Kumar, CEO, LeadFormix.

Paul Dunay, holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

About LeadFormix

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

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