MediaZone Broadcasts ’Lingerie Bowl Online’

REDWOOD CITY, CA -- Feb. 3, 2005 -- MediaZone, a leading global online broadcasting provider of licensed video and audio content, today announced it is exclusively offering this year’s “Lingerie Bowl 2005,” the popular Super Bowl Halftime Alternative, online for two months at www.mediazone.com. For $10.95 ($4 less than pay-per-view), the Lingerie Bowl Online provides viewers high-quality video streaming of the event, bonus footage from the game, 24-hour unlimited access for a five-day period, pause and rewind capabilities, and the flexibility to watch where and when you want. The complete Lingerie Bowl event will be available online beginning Sunday, February 6 at 7:00 p.m. EST, and will run through April 6, 2005. To avoid the rush, customers can pre-order the event today at www.mediazone.com/lingeriebowl.

Lingerie Bowl 2005 is a two-hour sports and entertainment extravaganza featuring model athletes from all four Lingerie Football League teams wearing only lingerie as they compete in a series of challenges. The event also features celebrities and a half-time lingerie fashion show accompanied by Chingy, a multi-platinum selling musical artist. The much anticipated “Ultimate Catfight” will be hosted by Fox football analyst Mike Goldberg, model/actress’ Tamie Sheffield, and Real World/Surreal Life’s Trishelle Cannatella.

For the first time, the Lingerie Bowl will be available to online viewers during halftime of Super Bowl XXXIX, and for two months following the event. MediaZone offers a complete solution for securing, selling, managing and distributing digital content via the Internet. MediaZone is able to stream the entire Lingerie Bowl Online in high-quality video, ensuring that the content remains secure while managing the billing process.

“MediaZone provides an end-to-end service for companies who want to stage events like the Lingerie Bowl without having to deal with the associated technical or distribution problems,” said Dr. Michelle Wu, General Manager of MediaZone. “Given the popularity of the last year’s event, we are excited to offer the exclusive online broadcast of Lingerie Bowl 2005 and expect tremendous interest for the broadband streaming content. The Lingerie Bowl Online will give fans extensive bonus footage, and the ability to view it at their leisure -- during the Super Bowl itself or up to two months following.”

Going online gives partner Mitch Mortaza, Creator & Executive Producer of the Lingerie Bowl, the ability to broadcast worldwide: “We at Horizon Productions are extremely excited about our partnership with MediaZone which enables us to add yet another broadcast medium for this year’s Lingerie Bowl. Our brand has become a Staple of Super Bowl Sunday festivities and American POP culture due in part to our extensive fan base and viewership in the US on Super Bowl Sunday. Our exclusive online partnership with MediaZone will tear down any country borders and broadcast time restrictions by making Lingerie Bowl 2005 available anywhere and anytime starting Feb 6th through April.”

About MediaZone

MediaZone is a leading global provider of licensed video and audio content distributed securely via broadband to personal computers. MediaZone offers both subscription services and pay-per-view access to live event broadcasts, and an extensive library of content in sports, film, TV entertainment, lifestyle, music, health, fitness, religious, international, how-to, and personal development video and audio media. The company is headquartered in the San Francisco Bay Area with offices in Europe and China. To learn more, please visit www.mediazone.com or send email to info@mediazone.com.

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Veronica Skelton

for MediaZone

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