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Riverside Marketing Strategies Executive to Present “Social Media Marketing: What’s Hot, What’s Next?” at Pfizer


January 27, 2011, Event Will Also Feature Interactive Social Media Mini-Clinics

FAIRFIELD, NJ—January 10, 2011—The Metro Chapter of the Healthcare Businesswomen’s Association (HBA) will be holding an executive presentation the evening of January 27, 2011 on the topical issue, Social Media Marketing: What’s Hot, What’s Next? Pfizer will host the event at their New York City headquarters.

Heidi Cohen, president, Riverside Marketing Strategies, will discuss where the social media ecosphere is today and where it’s going next. In addition to the main presentation, the event will feature interactive mini-clinics focused on Facebook, Twitter, and LinkedIn.

“Social media has quickly become an essential aspect to virtually every strategic marketing plan,” stated HBA Metro Chapter President, Stephanie Bova. “As part of our commitment to provide women in healthcare with training and connections that offer a distinct professional advantage, we are pleased to bring this topical event to our membership.”

Registration is open to both members and nonmembers of the HBA, but space is limited. To register and/or or more information, please visit



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