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Barnes & Noble Reports Strongest Bookstore Holiday Sales Results in Over a Decade


NOOKcolor™ and NOOK™ Sales Significantly Exceed Forecasts – Driving Higher Than Expected Sales Online and in Stores

Barnes & Comparable Sales Increase 78%

Barnes & Noble Comparable Store Sales Increase 9.7%

New York, NY ( — Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today reported strong sales for the nine-week holiday period ending January 1, 2011.

The company significantly exceeded both online and in-store sales forecasts, led by strong consumer demand for Barnes & Noble’s NOOK brand of eReading products. The company sold virtually its entire inventory of NOOKcolor and E Ink devices during the holiday season while exceeding its sales plan for accessories associated with the NOOK product line.

In addition, strong device sales helped drive eBook content sales that have significantly exceeded forecasts. Barnes & comparable sales increased 78% compared to last year’s holiday selling season. Total sales at Barnes & totaled $228.5 million, an increase of 67% as compared to the period a year ago.

William Lynch, CEO, Barnes & Noble, Inc., stated: “NOOKcolor was one of the most sought-after gifts this holiday season and has quickly become the bestselling device at Barnes & Noble. And, even more encouraging to us, NOOK’s popularity is helping to drive new sales at both our stores and online, where 60% of NOOKcolor owners are new customers of our Barnes & Noble digital bookstore.”

Barnes & Noble store sales increased 8.2% over the prior year period to $1.1 billion, with comparable store sales increasing 9.7%, marking the bookstores’ best comparable store sales performance in more than a decade. Furthermore, the company’s sales momentum increased as the holiday season progressed, resulting in a comparable store sales increase for December of 12.8%, which includes the company’s biggest sales day in its history on December 23. In addition to the tremendous success of the NOOK product line at the bookstores during the holiday season, physical book sales, especially hardcover books, were better than expected, and the company continued to experience strong performance in its Toys & Games department, where sales increased 48% during the holiday period.

Barnes & Noble, Inc. will report third quarter earnings results and discuss its outlook for the balance of fiscal year 2011 on or about February 22, 2011.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & (, one of the Web’s largest e-commerce sites, which also features more than two million titles in its eBookstore ( Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website:


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