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Satama Strengthens Its Position in Web Analytics and Search Engine Expertise by Acquiring Aboavista Oy


April 21, 2006, Satama is strengthening its leading position in web analytics and search engine optimization and marketing by acquiring Finnish Aboavista Oy to complement its own team of experts. After the acquisition Satama now employs more than 10 experts in this field.

Based in Turku, Finland, Aboavista Oy is a specialist in web analytics, search engine optimization and marketing, and it employs five consultants. Aboavista’s clientele includes, for example, Helsingin Sanomat, Oikotie, Nokia and YTV. Aboavista is the only certified Google Analytics partner operating in Finland and one of only two in Scandinavia.

Aboavista’s founders Steve Jackson and Kalle Heinonen are active members of the European networks for web analytics and they run the Nordic Branch of the Web Analytics Association and the Conversion Chronicles web analytics site with thousands of members.

Founded in early 2006, Satama’s web analytics and search engine team comprises six experts and operates in both Helsinki and Amsterdam. Satama has been operating actively in this sector since 1997.

Measuring the efficiency of marketing and the productivity and usability of online services is one of the strong trends dominating the field of digital services. The owners of online services will benefit from becoming better able to understand online behavior and develop their services in the right direction.

“Satama has been active in this area since 1997. Strengthening our own expertise through this business acquisition will improve our abilities as a service provider even further,” says Tuomas Airisto, Director for Corporate Development at Satama.

“The purchase of Aboavista by Satama combines the talents of two leading companies in the fields of Web Analytics and Search Engine marketing in Finland and the Nordics. We look forward to continuing to build Aboavista’s reputation as the market leading web analytics consultancy in the region under the Satama banner", says Steve Jackson, CEO of Aboavista.

For more information, please contact:
Tuomas Airisto, Director, Corporate Development, Satama Interactive Oyj, tel. +358 (0) 40 566 1331
Mikko Isoniemi, Senior Consultant, Satama Metrics team, tel. +358 (0) 40 746 5188
Steve Jackson, CEO, Aboavista Oy, tel. +358 (0)50 343 5159

Satama in Brief:
Satama is a professional digital services company. Satama is a listed (OMX Helsinki: SAI1V), profitable growth company with around 380 employees in Finland, the Netherlands, Germany and Sweden. In 2005, Satama’s net sales amounted to EUR 27.6 million and earnings before interest and tax were EUR 1.1 million. Satama’s services are divided into three areas: Marketing, Productivity and Future.

Satama Interactive Oyj


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