Movea and Sunrex Partner to Develop Series of Motion-Based Peripherals for IPTV

SmartMotionTM Air Mini-Keyboard and Air MouseTM Based on Movea’s MotionICTM Platform, Available Q1 2011

MILPITAS, Calif., January 5, 2011 – Movea, the pioneer in motion-sensing and motion-control technologies for business communications, home entertainment and computer peripherals, today announced a technology partnership with Sunrex Technology, the world’s leading laptop keyboard manufacturer, at the 2011 International Consumer Electronics Show (CES). Together, the companies will actively develop and jointly promote products based on Movea’s MotionIC platform and SmartMotion technology. The first resulting products from this partnership will be showcased at CES for availability in Q1 2011.

“Consumption of web-based, digital content through the TV is growing rapidly and a heightened level of interaction is necessitated by the sophisticated media experiences offered by today’s IPTV services. Remote controls need to adapt to these improvements and offer new ways of interaction,” said Sam Guilaumé, CEO of Movea. “Partnering with Sunrex, one of the world’s leading ODM’s, will enable us to deliver innovative IPTV products like the SmartMotion Air Mini Keyboard remote and SmartMotion Air Mouse.

The SmartMotion Air Mini Keyboard includes a full four-row QWERTY keypad in a Smartphone sized form factor, and uses 2.4GHz RF technology for reliable, long range data communications that don’t suffer from the line-of-site restrictions of old fashioned infrared (IR) remotes. The SmartMotion Air Mouse makes enjoying a rich digital entertainment experience as simple and intuitive to navigate on a TV as it is on a computer; controlling movies, music, games and applications with a flick of the wrist.

“Building on Movea’s MotionIC platform will help Sunrex reduce time-to-market for next generation, motion-controlled accessories,” said Jason Hsu, General Manager at Sunrex Technology. “Combined with our expertise in vertical integration and high quality, high volume production, Movea’s MotionIC will enable OEM’s and Service Providers to satisfy a growing demand for Motion Intelligence™ in the IPTV and Connected TV markets.

The MotionIC platform allows partners to rapidly integrate up to nine axes of motion control into their product solutions while optimizing the cost and performance of their solutions through a flexible combination of: chips, chipsets, firmware, software APIs, developer kits and IP licensing.

About Movea
Movea is a leading provider of motion processing chips, software, firmware, and IP for the Consumer Electronics industry. Movea’s unique motion processing capabilities enable customers and partners to quickly add motion intelligence to their products, meaning reduced risk, cost, and Time-to-Market for delivering compelling new motion-based features that create more end-user value. Movea has a global reach with headquarters in Grenoble, France, a U.S. subsidiary in Silicon Valley, California, as well as technology partners, manufacturing partners and distributors around the world. Movea also owns the Gyration brand of consumer electronics products; makers of the original Air Mouse. Further information about Movea can be found at www.movea.com.

About Sunrex
Sunrex Technology Corp. (Sunrex) is a leading global company in input device manufacturing. Integrating its core technologies, Sunrex offers high-quality and cost-competitive products to customers. Since 1983, Sunrex Technology Corporation started to provide quality keyboards and electronic manufacturing services (EMS) for our customers. In 2002, the group went one step further, Sunrex and JME merged. With this joint power, Sunrex keep on expanding its market. For the time being, we have positioned ourselves as an ODM/OEM manufacturer. We commit ourselves to contributing our best efforts in accomplishing customers’ demand. Further information about Sunrex can be found at www.sunrex.com.tw


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MotionIC, Air Mouse and SmartMotion are trademarks of Movea, Inc. All other trademarks are the property of their respective owners.

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