The Lucky Rabbit Arrives, Bringing a Full House of Prosperity! American Express Introduces the Year of the Rabbit Gift Card

NEW YORK -- American Express® makes it easy to give family, friends, and business associates what they want for the Chinese Lunar New Year, while celebrating the rich culture of the Chinese community. The new limited edition Year of the Rabbit Gift Card, exclusively from American Express, is available for purchase online with a free-shipping offer at americanexpress.com/gift.

“Working in collaboration with our internal Asian Network at American Express, we are excited to introduce this Gift Card celebrating Chinese culture,” said Alpesh Chokshi, president of Global Payment Options, American Express. “I, along with American Express, wish the Chinese-American community a happy, healthy and prosperous Year of the Rabbit.”

With its traditional paper-cut depiction of a peaceful rabbit, the Year of the Rabbit Gift Card offers a unique gift option which can serve as an exciting and special alternative to the cash usually placed in red envelopes. The Year of the Rabbit Gift Card also offers other benefits:

* Available in denominations of $25, $50, $100, and $200
* Accepted at millions of locations in the United States where American Express® Cards are accepted
* Funds on the card do not expire and there are no monthly fees
* Gift Card is replaceable at no fee if lost or stolen

Unlike some other gift cards, American Express® Gift Cards have no fees after purchase for activation, checking a balance, monthly servicing, or card replacement. The online purchase price is $3.95 for all available denominations. Through February 28, 2011 get free standard shipping by visiting americanexpress.com/gift and using promo code ‘RABBIT.’

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.

* Free shipping offer only applies to standard shipping. Discount is only valid on the Gift Card shipping charge. Purchase charges will apply. Offer valid through February 28, 2011, and only for web orders. Terms and conditions apply to Gift Cards. Fee-free promotion code intended for user presented with the offer and is not valid on Gift Card purchases made through partner sites. Purchase must be made via the link provided with fee-free offer. May be used at merchants in the U.S. that accept American Express® Cards. Cannot be used at cruise lines, for recurring billing charges, at casinos or ATMs. American Express does not ship Gift Cards to the states of HI, VT, & LA. See additional terms and conditions at americanexpress.com/gift.