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Barry Callebaut to reveal exciting new directions in chocolate at ISM 2011


* Barry Callebaut once again a major presence at ISM in 2011
* Exciting new concept in superior-tasting chocolate to be unveiled
* New range of inspiring decorations and fillings to be presented

Wieze, Belgium - Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, will once again be out in force at the upcoming ISM trade fair in Cologne from 30 January to 2 February 2011. New products and new processes will be the highlight, all presented in a brand new booth.

Times are changing, so are expectations
Visitors to the Barry Callebaut booth at ISM will have an exclusive sneak preview at a genuine first for the chocolate world. The result of years of ground-breaking research in origin countries, Barry Callebaut will for the first time unveil an exciting new concept in superior tasting chocolate. A chocolate ready for the challenge of the future!

Innovative solutions, endless possibilities
In addition to this exciting new discovery, Barry Callebaut will also be showcasing its inspiring and virtually endless range of decorations, inclusions and fillings to whet your appetite and imagination. Immerse yourself in a world of enticing colors, shapes, textures and tastes.

Be inspired in all-new surrounds
A refreshing new design and inviting atmosphere await visitors to Barry Callebaut’s corner booth at ISM. The stand embodies the company’s renewed focus in response to the changing face of the confectionary industry. Awaken all your senses and taste the future of chocolate with Barry Callebaut.

ISM 2011
Hall 10.2 Aisle C No. 010, Aisle D No. 019.


Barry Callebaut:
With annual sales of about CHF 5.2 billion / EUR 3.6 billion / USD 4.9 billion for fiscal year 2009/10, Zurich-based Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate – from the cocoa bean to the finest finished product. Barry Callebaut is present in 26 countries, operates more than 40 production facilities and employs about 7,500 people. The company serves the entire food industry, from food manufacturers to professional users of chocolate (such as chocolatiers, pastry chefs or bakers), to global retailers. Barry Callebaut is the global leader in cocoa and chocolate innovations and provides a comprehensive range of services in the fields of product development, processing, training and marketing. The company is actively engaged in initiatives and projects that contribute to a more sustainable cocoa supply chain.


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