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Webtrends and Polar Mobile Deliver Powerful Mobile App Analytics for Publishers Globally


Built-In Analytics Provide Unmatched Visibility into Mobile Adoption and Engagement

(Portland, OR) – Webtrends (, the global leader in mobile and social analytics, today announced a partnership with leading mobile solutions provider Polar Mobile ( Customers using Polar’s SMART™ Platform to launch mobile apps cross-device will now have access to real-time mobile analytics technology, powered by Webtrends. Widely recognized and trusted, Webtrends analytics technology provides visibility into app usage and consumption.

“We understand our customers’ need for great reporting to understand how their content is being consumed and how users are engaging through mobile,” said Kunal Gupta, Chief Executive Officer of Polar Mobile. “Publishers will gain the power of making decisions based on how their audience uses their applications and Webtrends is a recognized leader we are excited to partner with.”

The standard analytics service will provide publishers with critical information about the adoption and engagement of users with their mobile applications. The analytics services integration will be offered across all mobile platforms, with data accessible by content owners directly from a single web interface or mobile device. Polar customers will also have the ability to upgrade to an expanded service as their measurement needs grow.

“Our goal is to provide publishers with easy access to the information they need to maximize the return on their mobile investments. Our Mobile Analytics technology seamlessly integrates with Polar’s SMART Platform,” said Alex Yoder, CEO of Webtrends. “As mobile applications and websites expand globally, this relationship makes it easy for publishers to obtain usage detail, manage content and make informed decisions regarding their mobile audience. It extends Webtrends’ global dominance in Mobile and Social Analytics.”

The first customers to go online with the joint Webtrends and Polar Mobile analytics service will be launched in Q1 2011.

About Webtrends Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Polar Mobile
Polar Mobile is the global leader in enabling businesses to extend their presence across mobile devices by leveraging a proprietary software Platform (SMART™). More than 7 million people in over 100 countries use Apps powered by Polar’s SMART™ Platform for the most engaging mobile experience. Polar has over 400 Apps across all major smartphone platforms (iPhone, BlackBerry, Android, Windows Phone 7 and Samsung bada) for 200 world-class customers in news, sports, entertainment and lifestyle media verticals. For more information, visit


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