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Cognitive Solutions Expands Sales Distribution Efforts to Latin America


Golden, CO USA, April 18, 2006 - Cognitive Solutions, manufacturer of the world’s first desktop thermal label printer, announced today the expansion of its sales distribution to Latin America. Cognitive continues to bolster its sales efforts outside the U.S. due to the tremendous market growth and opportunities for its printers. The company strongly believes that its new family of Compact Industrial printers are ideally positioned for this market.

The Latin America sales operations will be headed by George Alvarez, a native of Ecuador who resides in Miami. Mr. Alvarez was recently appointed as Sales Director for Latin America. This appointment and sales territory expansion supports the company’s commitment to international growth and the promotion of its new Compact Industrial C Series printers. Alvarez has more than a decade of experience in the Auto Identification and Latin America Market. He will be responsible for developing distribution and reseller channels throughout Mexico, Central America, South America and the Caribbean.

Prior to joining Cognitive, Alvarez traveled extensively throughout South America while with CRS of Charlotte (a TEC Master Distributor). His successful performance allowed him to pursue additional international opportunities by partnering with an NCR reseller and traveling to the Central America/Caribbean market. George moved on to work for an IBM Premier reseller based in Florida, with headquarters based in Colombia, South America.
"We are thrilled to have George join the Cognitive team. We are confident that George has the experience and ability to bring Cognitive’s new vision to the Latin American markets. In short, one of our strategic growth areas for the company is the cultivation of the Latin American market,” said Kelly Jamison, Director of Sales. “We are extremely excited to create a presence in such a compelling and growth-oriented market. Cognitive’s new product line of C Series printers offer unique solutions for this market, which include printers that have big box performance at desktop prices. Additionally, its ability to handle Universal Media, allows it satisfy multiple media printing requirements.”
“There are plenty of great opportunities in Latin America, just not enough truly committed companies that will maintain integrity for long lasting business relationships,” said George Alvarez, Sales Director for Latin America. “Support and service is difficult to maintain in long distance business relationships. Cognitive is committed to make a difference and have total support for both Sales and Service to its Latin American distributors, resellers and end users.”

About Cognitive Solutions
Established in 1986, Cognitive Solutions has a history of introducing innovative products to the industry. This spirit of innovation continues today with the introduction of its Compact Industrial Printers™ and its line of XML and RFID HF enabled printers. Its commitment to delivering quality and service products and customized and standardized media and consumable solutions continue. Cognitive is well positioned to provide a variety of solutions to meet the needs of the customer worldwide and across all industries. For more information visit or call 800.451.9874.

Company contact:
Angela Mansfield, 303-273-1400,



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