MEGA Brands Enters Into Global Licensing Partnership with Electronic Arts

MEGA Brands to Develop Construction Vehicle Sets Based on Blockbuster Need for Speed Video Game Series

MONTREAL –– MEGA Brands Inc. (TSX: MB) announced today that it has entered into a global multi-year licensing agreement with Electronic Arts Inc. (NASDAQ: ERTS) to develop construction toys based on Need for Speed™, the world’s best-selling racing video game franchise.

Mega Bloks Need for Speed construction toy sets will combine the engaging and immersive content of this award-winning franchise with the core play pattern of building vehicles.

Launching Summer 2011, the Mega Bloks Need for Speed construction toy line will appeal to building fans and collectors alike with authentic vehicles and playsets that offer endless possibilities to build, race, customize and display.

“We’re thrilled to be partnering with EA to create the first construction toy line based on the Need for Speed franchise,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands.

“Whether it’s realistic driving games or over-the-top car pursuits, Need for Speed has attracted millions of followers worldwide. We look forward to bringing this world to life through Mega Bloks by offering fans an action-packed building experience.’’

“For over 16 years, Need for Speed has been at the forefront of contemporary automotive culture. We are committed to delivering unique and fun experiences to our fans whether it’s feeling the rush of a cop pursuit at 200 mph or custom building your own race machine,” said Keith Munro, Vice President of Marketing, Need for Speed. “Now, through our partnership with Mega Bloks, everyone will be able to create their own customizable Need for Speed experience.”

Need for Speed is a global brand and with 17 titles and more than 110 million copies sold worldwide is the dominant racing video game franchise. Need for Speed is known for delivering unparalleled white knuckle racing, creative customization and street style. The Need for Speed series has generated nearly $3B in life-to-date sales and has become a powerful pop culture phenomenon.

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products.
Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of Electronic Arts Inc.