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Too Late aims for “The Perfect Xmas Gift“


Is anyone familiar with the Italian smash hit Too Late watches?

Those thin silicon wristbands with waterproof time display, which sold over 2,000,000 pieces, in Italy alone?

Well, apparently the success of Too Late has been founded on a very high commitment to offer not only interesting products but captivating packaging as well (the famous glass jars, in first place).

In fact, in the beginning it was only a silicon wrist-band watch in a variety of colors. Yes, that’s how it looked like, at the MOMA design store in New York, the item that captured the attention of a young Italian entrepreneur, Ale Fogazzi, the creator of the Too Late brand.

But after obtaining the international distribution rights of the product, Ale redefined the design concept of the product and the packaging, with a certain Italian flavor and style which immediately turned it into a must-have item.

Over 10,000 pieces were sold only in the first 10 days of the product’s release.

Today, there are over 2000 Too Late distribution points in Italy alone and the speed at which the product is currently being sold indicates the major proliferation of the Too Late brand worldwide.

Too Late has recently presented its new limited edition, made of five unique Pop-Art-inspired designs by the Italian artist Andy from BluVertigo.

For the occasion, Too Late is offering free Xmas packaging for every watch. Here’s a peek at the close-ups of the jars, the watches, and the Xmas boxes:

Bottom line: here it is, a ready-made, cool, inexpensive Xmas gift. In a box.


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