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Valued Opinions finds users positive about engagement in paid online surveys


Valued Opinions has released the findings from a poll of its member base on their overall experience and engagement level when taking paid online surveys, with the findings painting an interesting picture in terms of consumer reviews.

As technology enables market research organisations to expand their reach into demographics that traditionally speaking have been challenging to communicate with. Engaging with users is becoming increasingly important when trying to encourage users to participate in paid online surveys, and with the volume of user generated content floating around the internet, it is becoming easier for consumers to draw conclusions about a product or service before even trying it. This means that with the wealth of information at their fingertips, consumers around the globe are actively giving reviews and sourcing information from like-minded netizens. The need for good quality online market research is therefore vital to businesses and it is important that members of online research panels have a positive experience as reports of a negative experience can inhibit the ability of paid online survey providers to both continue enrolling and retaining members.

The results of the poll showed that over 80% of participants found the overall experience to be user-friendly, with the surveys easily accessible through the invites they received and crucially members of the service unanimously voted in favour of the overall quality of the surveys they received, with 77% of respondents saying they would recommend the experience to their friends and family.

90% of participants in the Valued Opinions study were also happy with the number of times they had been invited to participate in online market research surveys, and less than 45% said they felt they would have been happier with more rewards.

Technology is aiding the shift from traditional forms of market research to online market research. Online surveys are now easier and more readily available than ever before and give people an opportunity to voice their opinions and make money doing surveys online. With the explosion of social networks providing an additional platform from which to air an opinion, paid online survey sites are extremely focused on ways to continue improving the overall satisfaction of their services.

Sebastien Van Schalkwyk, loyalty marketing manager, said: “As a global leader in online research panels, Valued Opinions strives to ensure the highest standards of quality and engagement with our members. We understand the need to reward our members fairly and are generally rated as one of the best paid survey sites around. Rewards aside, we also realise the link between a good survey experience and retaining members. With the rapid evolution of technology, we’re always working on ways in which to optimise the user experience.”

Notes to editors:
Research Now polled 3,000 users during a one week period in June 2010.

About Valued Opinions:
Valued Opinions is a platform where members have the opportunity to earn rewards by participating in online surveys. The Valued Opinions family of panels are owned and managed by Research Now; the world’s largest permission based online data collection specialists. Through the quality market research it provides, Research Now acts as a trusted advisor to the market research industry.

PR contact:
Sebastien Van Schalkwyk
Loyalty Marketing Manager
1st Floor, Elizabeth House
39 York Road
0207 921 2562


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 Valued Opinions

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