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ViewCentral Renews Agreement With Microsoft for Resale of ViewCentral Enterprise Conferencing and Event Management Solutions


Microsoft Will Also Continue Using ViewCentral Solutions for Managing Proprietary and Third-Party Marketing Events

Mountain View, CA, 02/01/2005 -- ViewCentral, Inc., the leading provider of enterprise event management solutions, today announced that Microsoft Corp., responding to widespread interest among customers, has extended its agreement to resell ViewCentral solutions for managing in-person as well as live and archived web events. Now entering its third year, the agreement holds that Microsoft will continue to offer ViewCentral solutions under the private-labeled name Registration Pro, which has been integrated for use with the Microsoft Office Live Meeting web conferencing service.

In addition to reselling the ViewCentral solutions, ViewCentral announced that Microsoft will continue using ViewCentral solutions to manage web-based marketing events targeted to customers and prospects of its Live Meeting service. Microsoft also is utilizing ViewCentral in its Managed Services group to provide enterprise event management services to third-party companies. In both cases, ViewCentral is renewing the arrangement with Microsoft for a third year.

“The powerful combination of Registration Pro and Live Meeting products have allowed more than one million people to register and attend in-person or web-based marketing and training events over the past two years,” said Jennifer Callison, senior director for Product Marketing in the Microsoft Real-Time Collaboration business unit. “Registration Pro helps us to accommodate the requirements of the most demanding, highest-volume Microsoft Office Live Meeting customers and it will continue to play a valuable role in the Microsoft Office Live Meeting product line.”

ViewCentral solutions extend a company’s customer relationship management efforts by automating registration, marketing and communications activities for in-person and web-based events. When used in conjunction with Live Meeting, ViewCentral solutions can significantly improve event attendance and attendee satisfaction. The combined ViewCentral/Microsoft solution is particularly valuable in companies with large-scale marketing and customer-education programs.

“The production of 40 or more web-based marketing events each year can be a time-consuming and complicated process. It’s also critical to the company’s success, given the impact these events have on the lead generation and sales development processes,” said Mark Koszyk, event manager in the Marketing department at Lakeview Technology. “Any tool that makes managing and delivering these events easier and more efficient is saving me time and the company money. If it also contributes to the process of improving customer relationships and lead counts, all the better. The integrated solution from ViewCentral, the ’brains’ behind a web conference, and Microsoft, the delivery mechanism, satisfies both requirements. With ViewCentral and Microsoft working together, we schedule an event in one application and it automatically populates the other. This capability reduces the time it takes to produce an event, as well as errors that may occur from the duplication of efforts. Since we began using the combined systems, event registrations are up, the cost per lead has gone down, and event management and delivery is easier than ever.”

“Microsoft has been and will continue to be a very strategic customer to ViewCentral, and as such we are proud to announce an extension of both relationships,” said Paul Gustafson, vice president of Business Development at ViewCentral. “Our success in the marketplace demonstrates that companies clearly recognize the value of the integrated ViewCentral/Microsoft solutions. We look forward to continued success as more companies seek to leverage marketing and training events as a tool for strengthening customer relationships.”

About ViewCentral

ViewCentral is the leading provider of enterprise conferencing and event management solutions. Our on-demand applications are used by training and marketing organizations to drive greater productivity and return on education and event marketing programs -- whether they are delivered through live in-person, Web-based or recorded means. Customers of ViewCentral’s enterprise event management solutions experience increased event attendance, improved attendee satisfaction and accelerated revenue gains. ViewCentral solutions are used by hundreds of leading organizations across a broad range of industries including Xerox, American Express, E*TRADE, McKesson, Fidelity Investments, Perkin-Elmer and Polycom. For more information call (650) 934-8300 or visit


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