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Women Shoppers are Retailers Main Target


The newest shopping phenomenon is women shoppers. Women make an event out of shopping. Women like the experience of shopping and delight in the enjoyment of the buying process.

There is the Power of the Purse. This fact brings the female buyer to the attention of most retailers and marketers. She controls the checkbook and the credit cards; therefore She is the ultimate consumer.

Most women like shopping for others and they do it with a friend, in groups or at online shopping malls. Some are shopaholics but they all like to spend money.

The university of Pennsylvania did a study and found that Men buy and Women shop. Women tend to browse around, “gathering” up the best from various sources and enjoying the experience, while men tend to buy, going straight in for the “kill.”

Women tend to plan their shopping trips out, Deciding when, where, with whom and for what. Some are hooked on shopping so a gift card or eGift card would be a good modern gift idea.

According to a study done by the Phoenix Marketing Consultants, the women Consumer is responsible for 83 percent of all consumer purchases.

This includes:
92 percent of home furnishings,
92 percent of vacations,
91 percent of all homes,
51 percent of all consumer electronics, and 60 percent of all car purchases
(they actually influence 90 percent).

The female buyer is an icon all to herself. She is the ultimate consumer and is the main target of retailers and marketers.

Today’s female buyer is well educated about the product. They will spend more time with consumer reviews and brand message boards. Women will also take into consideration recommendations from friends and family. Women will read product reviews and search on line for the pros and cons of a product.

Do not overlook the female buyer; she is usually the decision maker for all household spending. She has Purse Strings Power.

The third largest consumer group is American men.
The second largest consumer group is all of Japan.
The World’s largest consumer group is women, spending approximately $5 trillion.

So what is next? Internet buying and purchasing is still an open field, and is constantly growing, but the newest frontier is Mobile. As more Apps become available and the on set of QR codes, Mobile purchasing will be a trend that the female buyer will conquer.

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