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John McDougall, Acknowledged Search Engine Marketing (SEM) Expert, Discusses “Your Internet Marketing Strategy for 2011” at Bank Horizon Conference


Atlantic City, NJ, November 9, 2010 – The New Jersey Bankers Association - - will hear featured speaker John McDougall, President of McDougall Interactive – - outline “Your Internet Marketing Strategy for 2011.”

Mr. McDougall, a nationally recognized expert in Search Engine Marking (SEM) and social media says, “Driving more traffic to a bank site through search engine optimization, paid search, social media and other Internet marketing tactics requires a real, measurable strategy.

“Creating a strategy means much more than simply focusing on the hottest trend, such as Facebook,” he continued. “Using Google Analytics, we will examine typical small business traffic and ROI resources, helping bankers learn how to judge what is necessary for a powerful – and successful – Internet marketing campaign, “ Mr. McDougall said.

Interactive Marketing Is the Most Powerful Tool Yet Created

“Getting ranked highly in Google can change your business radically and create an enhanced perception of your brand,” Mr. McDougall said. “Now that Internet marketing has surpassed the dollars spent on radio and yellow pages, it has increased pressure on print, and altered the way big ad agencies do business, it has become extremely competitive.

“Lately it seems all marketers want a piece of the ‘Get me on Google / Facebook’’ action. While most agencies and web shops say they do search engine and social media marketing, bankers need to be sure they’re with a company that focuses on it full time. True Internet marketing professionals go so far as to study the patents that Google secures to obtain insights into how to rank better in advance of their next updates,” he concluded.
About McDougall Interactive
After building over 200 websites in the last 14 years, McDougall Interactive now only offers SEO-web design / SEO-web development to clients who require search engine and or social media marketing. We have done this so that we are 100% focused on driving traffic to websites
In conjunction with our search engine marketing strategies, we also look closely at a client’s website, leveraging our extensive web design and development knowledge for maximum conversions.

Design and usability always affect the amount of leads generated, and poor site architecture can radically diminish SEO success Therefore, it pays to find Internet marketing companies with complete web experience, that can help clients make smart and strategic long-term decisions. Visit for more information.

For further information contact:
Steven Swartz


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