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StratBridge Delivers 20%+ Revenue Boost to Pro Teams with Dynamic Pricing


Results across a broad spectrum of teams, leagues, environments

BOSTON -- StratBridge revealed today that since June 2009 it has helped several pro teams earn over 20% improvements to price and revenue figures using its market-leading dynamic pricing platform. Working with the Los Angeles Kings, Houston Astros, and Cleveland Cavaliers, among other organizations, over the last 15 months, StratBridge has demonstrated dynamic pricing success in an impressive variety of client markets and has strengthened its longstanding leadership position in ticket analysis and pricing industry.

The financial impact of StratBridge’s dynamic pricing capabilities has been seen and felt by clubs across several metrics, from increased sell-through rates on previously distressed inventory to dramatically improved average prices for high-demand games, in certain cases up to and above 200% of a club’s original face value for a ticket. All told, several clubs have enjoyed six-figure improvements to their top-line revenues and bottom-line profits.

More and more professional clubs are agreeing on the importance of flexibility when it comes to changing the price of tickets over time based on fluctuations in supply and demand. At the same time, clubs have been making their own choices about how specifically to approach dynamic pricing given unique organizational and market considerations, such as risk tolerance and current team performance. StratBridge has gained valuable experience in a wide variety of dynamic pricing environments, and is in strong position to continue its successful run.

“StratBridge has been and continues to be an incredible partner for our organization,” said Kelly Cheeseman, VP, Ticket Sales and Service for the Los Angeles Kings. “Their years of experience analyzing ticketing data and their customized approach to dynamic pricing set them apart from all others, and the financial results speak for themselves.”

“Dynamic pricing has proven to be a well-received natural extension of our long-standing ticket analysis business,” said Matt Marolda, StratBridge founder and CEO. “We are pleased to have helped our clients to such a significant degree and are excited to expand the inventory we are pricing for each in the upcoming season.”

About StratBridge

Harvard, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including professional sports franchises, institutional and individual investors, consultants and business leaders, use the software to quickly understand complex data patterns. For more information, visit the company’s web site at


 Dynamic Pricing
 Ticket Revenue
 Optimal Pricing

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