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Loyaltyworks’ RewardTrax® hones in on the rewards people really want


ATLANTA, GA, LWPR - People always get excited about earning rewards – but the quality and selection of rewards being offered in loyalty and incentive programs can make or break interest and participation. So, when incentive services provider Loyaltyworks ( began updating their rewards portfolio available to incentive programs running on its points-based RewardTrax platform, the company strove to offer more of what participants crave.

“Drawing on years of experience and historical data, we’ve focused our efforts on improving the quality and selection of reward items that we see incentive program participants search for and select the most,” explains Loyaltyworks’ President Mark Herbert. “This ensures we can offer the ‘latest and greatest’ products that people want, and in quantities needed to support programs that often involve thousands of participants.”

Herbert notes that improvements being made to the merchandise rewards category (led in popularity by electronics, home and garden and sports equipment) are adding more new and unique choices to the already expansive online catalog, one that offers participants millions of rewards to work towards and earn.

For those more motivated by getaways than gadgets, Loyaltyworks recently rolled out an upgrade to RewardTrax’ travel rewards – a real-time booking tool. It operates much like the popular Web-based travel reservation portals people are accustomed to, allowing participants to select flights and hotel amenities from a real-time inventory, using points they’ve earned as currency. In addition to booking flights, hotels, car rentals and cruises, RewardTrax also enables participants to add activities to their trip -- perhaps ballooning in Napa, or a boat ride in Naples.

“The beauty of the live booking tool is that it gives a reward program participant the same type of travel options and flexibility that they have with paid travel,” says Herbert. “They’re not restricted to red-eye flights and other limitations found in many hotel, airline and rental car loyalty incentive programs”

In addition to merchandise and travel reward options, RewardTrax also includes tickets to live sports, music, theater and other events, and “Uniquely Yours”, a concierge type service available to select “rockstar” point earners that sources high-end rewards found outside of the online selection. Loyaltyworks expects to have the entire reward offering update completed by the end of 2010.
RewardTrax delivers branded, points-based reward, loyalty and incentive programs that help businesses achieve a wide range of objectives: growing customer loyalty, building channel sales and relationships, employee recognition, motivating sales teams and more.
Loyaltyworks offers companies complimentary consultations (including demonstrations of RewardTrax) to explore if incentive programs can boost performance. Call 1-800-844-5000 or visit to learn more.
About Loyaltyworks

Loyaltyworks designs, develops and manages full-service loyalty and incentive programs that produce measurable business results. For 30+ years, they have helped companies drive revenue and profit by building employee and customer loyalty and encouraging desired behaviors with rewards. For more information, visit


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