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LeadFormix Launches its Marketing Automation 2.0 Platform in United Kingdom


San Francisco, CA - November 02, 2010 -- LeadFormix, the United States based provider of next-generation marketing automation 2.0 solutions, announced, today, the launch of its marketing automation 2.0 product platform in the United Kingdom.

With a breakthrough, patent-pending and next-generation approach that dramatically improves the volume of qualified leads, increases the sales pipeline velocity, and connects sales teams with qualified prospects in real-time, LeadFormix is fast becoming the marketing automation platform of choice for most B2B companies in the United States and India.

Over 350 enterprises currently rely on LeadFormix’s proven, collaborative sales and marketing platform to achieve sales and marketing alignment, to drive sales goals and to derive marketing metrics.

According to Damon Young, Vice President of Sales, United States & Europe, G2iX,
“We were eager to try LeadFormix, and it did not disappoint. By granting our Mac-enabled sales team and PC-using marketing team equal access to the website & business intelligence, we’ve been able to build both tighter integration across the company, building stronger campaigns and uncovering sales leads & opportunities we’d never know even existed. I cannot express enough the value LeadFormix has brought to our pipeline.”

“Symphony was looking for a lead generation solution which can proactively discover potential prospects from its web site and provide the required intelligence, to reach out to these prospects with targeted responses. While we were already using a marketing automation solution, it was limited only to the leads resulting from Form-Fills. LeadFormix presented an innovative solution to grow our lead generation many fold and we signed up. They have a compelling value proposition and the implementation is also quick. It has opened new doors for our business and would happily recommend it to anyone looking for a smart and cost effective lead generation solution,” adds Heather Dalloul, AVP, Marketing, Symphony Services

LeadFormix’s marketing automation platform, offers the unique benefit of being able to determine an online visitor’s interests and intent, using advanced behavioral analysis. Marketing and sales teams can now precisely manage lead nurturing programs and effectively target messages and offers that are customized around the interests of each individual lead.

LeadFormix automated capabilities include:

- Prospect profile completion, with identification of individuals and group decision-makers

- Intent-driven enterprise-class email marketing with automated customization

- Lead scoring and workflow automation, drip marketing, and landing page creation

- Integrated call-back for real-time connection to prospects

On the occasion of this launch, Srihari Kumar, CEO, LeadFormix said, “UK is an emerging market for the Marketing Automation Industry, the growing popularity for CRM systems in the UK gives us the confidence that B2B companies here are ready and open to adopting more advanced technologies which go beyond traditional CRM and offer deeper insight into the actions and motivations of their prospects. We believe our next generation Marketing Automation 2.0 platform with its path-breaking intent inference technology, will redefine the process of generating and closing business Leads.”

About LeadFormix

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

For more information, please visit --

LeadFormix UK Contact

Peter Johnston
0118 375 3216 / 07590 677232

Kanchan Yelandur
07832 998 516


 Marketing Automation 2.0
 Sales Enablement
 Lead Generation
 marketing automation
 Lead Nurturing

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