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Innovative 40-question 360 delivers feedback in half the time and cost of a traditional 360


Greensboro, NC – 12 April, 2006 – When it comes to leadership development via 360-degree feedback, organizational development and HR professionals now have an option that’s faster and less expensive.

The Discovery Leadership Profile™ from Discovery Learning Inc., is a unique 40-item 360-degree leadership survey. Designed to be sold and administered by corporate and independent organizational development professionals, the Discovery Leadership Profile is administered entirely online. Taking only 15-20 minutes to complete at a cost of just $95 per participant, the survey provides comprehensive feedback in half the time and cost of a traditional 360.

According to Chris Musselwhite, Discovery Learning CEO, once the professional has purchased the license for the survey, he or she can administrate it completely online, including downloading the PDF of the participant guide, which can be copied to cut costs even further.

For an additional $35 per participant, Discovery Leadership Profile Plus™, an innovative, add-on training option, enables participants to select five behaviors on which to work. The Plus participant receives an Action Guidebook – 62 pages of actions the participant can take to begin improving effectiveness in 10 leadership categories. The online system collects additional feedback for the participant after eight, 12 or 16 weeks.

“Above and beyond its time and cost effectiveness, the Discovery Leadership Profile reports data in ways that make it uniquely useful, says Musselwhite.

“Using colored visuals, the report concisely shows differences in perceptions of the rater groups compared to the the participant’s self-rating. This visual interpretation provides immediate insights into blind spots most critical to success.”

In addition to the visual presentation, the Discovery Leadership Profile provides added useful information including a “Personal Top Ten” list; a “Do More, Do Less,” chart; verbatims on up to five customizable issues; and normative data showing where the participant ranks in relation to leaders in his position at other companies.

“Together, these reports clearly reveal a participant’s strengths and areas for development, enabling effective planning to improve performance and increase effectiveness,” says Musselwhite.

Created in response to clients who wanted effective feedback in a shorter assessment, the Discovery Leadership Profile was developed through an applications research approach. This approach included looking at personal development goals set by 2,700 managers; the managers’ validation of those goals through interviews and surveys; analysis of leadership competency models from diverse organizations; and input of organizational development professionals who work with the managers.

For a free online demonstration of the Discovery Leadership Profile, please call 336.272.9530 or visit

About Discovery Learning
Discovery Learning, Inc. is a resource for human resources trainers, consultants and executives in 30 countries around the world. Through assessment, simulation and creative program design, Discovery Learning provides solutions for creating learning environments that lead directly to individual, team and organizational improvement.

Since 1990, Discovery Learning has been a source of valuable normative data about business managers’ attitudes about change, goal setting and decision-making. Much of this information is provided at no charge upon request. For more information on the Discovery Leadership Profile or any other Discovery Learning service, call 336.272.9530 or visit



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