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TopLine Strategies Assists SuperShuttle International with Next Generation MS CRM Technology


TopLine Strategies helps turn on Microsoft Dynamics CRM to supercharge sales and marketing for national leader in door-to-door airport shuttle service.

Scottsdale, AZ – October 22, 2010 - TopLine Strategies, a national provider of information technology integration and development lifecycle services, announced today a new client for its CRM practice, SuperShuttle International, a division of Veolia Transportation on Demand. The strategic relationship, focused on implementing new CRM technologies to maximizing marketing and sales efforts for SuperShuttle, began earlier this year to initiate systems design and testing, optimization and planning. The full initial deployment of the system across North Americas was completed this month.

“SuperShuttle was founded on a simple promise of providing door-to-door airport shuttle service that is reliable, efficient, affordable and friendly. We reduce the hassle of getting to and from the airport, and our millions of loyal customers across the country are proof of that fact“ said Ken Testani, Senior Vice President Global Marketing & Partnerships for SuperShuttle. “Our national sales team needed a CRM strategy that could take advantage of our unique market position, and deliver results. TopLine Strategies worked with us for several months, helping us evaluate the options in the market, including Salesforce CRM, SugarCRM, and Oracle CRM, before we settled on Microsoft Dynamics CRM. A key driver for us was ease of use and ease of adoption. TopLine Strategies’ Microsoft’s credentials were outstanding.”

Microsoft Dynamics CRM is designed to get a sales force and a marketing group quickly up to speed with the advanced but easy-to-use features. Users of the systems can take advantage of a highly intuitive interface and embedded Microsoft Office capabilities to boost sales productivity, streamline sales cycles, automate lead management, and gain insights to drive more sales. “The product flexibility is stunning. We especially liked the way that Microsoft Dynamics CRM is able to transform every customer touch point into a marketing opportunity. We can now harness the undiscovered potential within our client base,” noted Testani, Senior Vice President Global Marketing & Partner.

“SuperShuttle is an ideal fit for Microsoft Dynamics CRM”, said Bob Neeser TopLine Strategies’ President. He added, “There’s a high degree of confidence and familiarity with Microsoft technologies in general at SuperShuttle. This familiarity is positively impacting adoption across their enterprise. And with SuperShuttle, adoption of their CRM initiative has meant levels of service to their client interests.”

About SuperShuttle International
SuperShuttle International is a division of Veolia Transportation On Demand and a subsidiary of Veolia Environnement (Euronext:VIE, NYSE: VE). SuperShuttle serves 36 US airports and three in France, carrying more than eight million passengers a year. ExecuCar serves 35 airports, in 23 cities with over 450 vehicles including sedans and SUVs. SuperShuttle and ExecuCar maintain offices in all its major cities including its national sales and marketing office in Phoenix. SuperShuttle serves some of the largest airports in the world including LAX, Kennedy, DFW, Washington Dulles, Miami International and Charles de Gaulle in Paris. Please go to or for more information.

About Veolia Transportation
Based in Chicago, Veolia Transportation is the largest private-sector operator of multiple modes of transit in North America, including bus, rail, paratransit, shuttle, sedan and taxi services. Veolia Transportation is committed to setting the standard in safe and sustainable mobility solutions through partnerships with cities, transit authorities, airports and other clients. The company is part of the Veolia Environment companies in North America, with 30,000 North American employees, providing sustainable environmental solutions in water management, waste services, energy management and passenger transportation. Veolia Environment (NYSE: VE and Paris Euronext: VIE) operates in 72 countries, with annual revenues of $50 billion in 2008. Veolia Environment is in the Dow Jones Sustainability World Index (DJSI World) and Dow Jones STOXX Sustainability Index (DJSI STOXX).
Visit the company’s Web sites at and

Ken Testani
SuperShuttle International, Inc.
Margaret Nathan
Strategic Communication, Inc.

About Microsoft Dynamics
Microsoft Dynamics is a line of easy-to-use, integrated and adaptable ERP and CRM applications that enable business decision-makers to quickly respond to market shifts, take advantage of new trends, increase their competitive edge and drive business success. Microsoft Dynamics solutions are delivered through a world-class network of reselling partners providing specialized services and additional innovation to help customers excel in their industries.
Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About TopLine Strategies
TopLine Strategies ( delivers the complete integration and development lifecycle of sales and marketing technologies to corporations and institutions, and premier HR consulting and staffing services for the technology sector. TopLine Strategies’ practice expertise includes Customer Relationship Management, Enterprise Benefit Enrollment Management, Marketing Technologies, Enterprise Content Management, Business Intelligence, CIO and CTO Services, and IT Human Resource Consulting and Staffing.

TopLine Strategies is a subsidiary of AncAla Equity Partners (AEP). Since 1989, AEP has provided capital, management and business resources to professional service companies. AEP invests in companies that deliver innovative solutions and provide their clients with measurable business results.


 TopLine Strategies

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