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Ericsson launches smallest HSDPA/EDGE mobile platforms


Wednesday, April 12 2006, Ericsson Mobile Platforms has successfully started deliveries of the U350 and U360 platforms, the smallest and most powerful HSDPA platforms for true mass-market deployment.

“The U350 and U360 platforms are the smallest and most powerful 3.6 Mbps HSDPA solutions on the market today,” says Jörgen Lantto, vice president and head of Strategic Product Management at Ericsson Mobile Platforms. “With our solution, handset manufactures will be able to integrate HSDPA capabilities in mass-market mobile phones.”

The U350 and U360 are designed to facilitate true mass-market HSDPA volumes with a strong focus on size, cost and performance. The U350 is a quad-band EDGE and single-band HSDPA platform, whereas the U360 adds triple-band HSDPA capabilities. The triple band capability can be programmed in several combinations required to address different markets in Europe, Japan and USA.

Ericsson´s (NASDAQ:ERICY) U350 and U360 platforms provide mobile handset manufacturers with a complete, verified system solution. The platforms offer a compact HSDPA solution with a range of high-performance multimedia features, such as QVGA displays with 16 million colors, up to 4 Mega-pixel cameras, 3D graphics and high quality music capabilities. In addition the platforms support full IMS clients, firmware over the air download (FOTA) and best in class Java engines.

The U350 and U360 incorporate the Generalized RAKE receiver or G-RAKE technology to provide enhanced data rates over wider cell coverage areas or alternately can enhance cell capacity.

Ericsson Mobile Platforms is now delivering U350 and U360 based reference designs to customers.

Lantto says: “Handset manufacturers using our existing solutions will be able to reuse existing application software and will be able to quickly integrate the HSDPA-enabled platforms into phones. We expect the first commercial phones using these platforms to be launched later this year.”

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Ericsson Mobile Platforms
Ericsson Mobile Platforms offers complete, end-to-end interoperability tested platforms across 2.5 and 3G. A common software platform for GPRS, EDGE and WCDMA/GPRS terminals enables application portability, stability, security and state of the art power consumption and size. Technology is based on our global standardization leadership and the world’s strongest Intellectual Property Rights for 2.5 and 3G systems.

Ericsson Mobile Platforms’ delivery includes reference design, platform software, ASIC’s and development boards, development and test tools, industrialization software, support, training and documentation Ericsson Mobile Platforms is a Business Unit within the Ericsson Group.


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