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Delia Associates Uniquely Positioned to Support Sales & Marketing VPs


Whitehouse, NJ – Most ad agencies, marketing and design firms see themselves as well-equipped to work with certain types of companies or in select industries. Whitehouse, NJ-based Delia Associates approaches the marketing business from a much different perspective. Instead of building their business to service certain types of organizations or specializing in specific industry sectors, they have aligned their services to support a specific job function: the Vice President of Sales & Marketing. As agency president and second generation owner Ed Delia puts it, “We don’t work for companies. We work for people. More specifically, we work for people that hold the title Vice President of sales AND marketing.”

Delia explains that when an organization has a VP of sales & marketing in place, it’s very telling about the business itself. It usually indicates that the organization is large enough to require a middle management layer, but not yet big enough to split the role into two distinct positions – VP of sales, and VP of marketing. “At Delia Associates, we have developed all of the resources and more to completely accommodate this somewhat unique position.”

It’s rare for a VP of sales & marketing to arrive at the position through the marketing side of the business. They normally are outstanding sales executives in their own right, and have also demonstrated leadership abilities required to effectively manage a sales team. While they often have very strong and well-developed marketing instincts with respect to their industry, the resources at their disposal to convert that information into powerful marketing content are limited. That’s where Delia Associates comes in.

Delia Associates provides a full suite of services, all designed to accomplish two essential objectives that come with a sales & marketing VP’s job: to help keep active customers engaged and coming back, and to continuously fill the pipeline with new and promising prospects.

The company places heavy emphasis on brand development, because as Delia puts it, “Until you discover your unique identity, you’re basically functioning as a ‘Me, too.’ company on some level.” In addition to brand development, Delia Associates’ integrated services include account management, advertising, public relations, direct marketing, web and many new forms of e-marketing.

Because of the demanding schedules of so many of the sales & marketing VPs that Delia Associates works with, the agency has become quite accustomed to functioning at high levels with minimal direction. “Our clients wear many hats and have incredibly demanding schedules. That’s why we’ve learned to execute with very little client input, sometimes not more than three words on a blackberry.”

And the effectiveness of aligning with the person, not the company, shows in the firm’s ability to maintain long-standing relationships. Whereas the average agency-client relationship lasts three years, Delia Associates regularly maintains customer relationships of more than ten years. Delia believes that size and service are the two leading contributors to the duration of customer relationships.

“A number of our current clients have come to us after finding dissatisfaction with larger or smaller agencies. Larger firms often do not view them as a big enough opportunity for high level creative and management personnel to get directly involved. So they often find their account being managed by a young and somewhat green account team. And at the other end of the spectrum, much smaller firms often don’t have the range of resources or expertise to adequately provide all the services needed.” Delia Associates conveniently fills the gap. The company is small enough for top creative and agency personnel to have direct input and influence on every account, and large enough to deliver the right resources to effectively run complex integrated campaigns.

As Delia often refers to his company’s size, “Not too big; not too small; just right.”

A full service advertising and marketing firm, Delia Associates is a second generation family owned and operated business. The firm focuses on strategic marketing and brand development, employing a proprietary brand development system that takes clients through a detailed process resulting in the creation of a unique brand identity.

Delia Associates has directly contributed to the success and growth of a wide variety of clients, from large international corporations to local businesses. The agency has fostered client growth and expanded sales opportunities through the development and implementation of highly successful branding campaigns. Delia Associates is known for its creativity and ingenuity, receiving numerous professional awards and industry commendations. Ed Delia frequently speaks to business owners and organization members on the topics of branding, competitive difference, and creative thinking. To learn more, visit:


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