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Maxtor OneTouch™ III Turbo Edition Has It All


According to, “The dual-drive terabyte unit is not only capacious; it’s also fast and quiet and runs cool. It’s as simple and sweet a backup/recovery solution as you could ask for.”

MILPITAS, Calif., April 11, 2006 – “Direct-attached external storage just doesn’t get any better than Maxtor’s OneTouch III, Turbo Edition,” writes Jon L. Jacobi and Felisa Yang in a recent CNET Editors’ Choice review. The coveted CNET Editors’ Choice award recognizes outstanding personal technology and consumer electronic products that represent the best available choice for quality, performance, design, and service, and its logo is a mark of excellence denoting the best possible investment for technology buyers.

Introduced by storage pioneer Maxtor (NYSE:MXO) during CES 2006, the innovative Maxtor OneTouch™ III product family has already garnered more than 10 editorial awards from leading publications this year. “A CNET Editors’ Choice award is an exceptional achievement and we’re very proud to be recognized for our dedication and commitment to producing the highest quality products available today,” says Mike Williams, vice president and general manager of Maxtor Branded Products Group.

“The OneTouch III family departs from Maxtor’s traditional silver-box design,” Jacobi and Yang write. “The Maxtor OneTouch III, Turbo Edition is a rectangular box (think half-size toaster), colored a bit like a reverse grayscale Oreo, with light gray sides and a dark platinum center. Because the side panels aren’t as tacky as some footpads on the bottom of other drives, the drive is less likely to stick to the surface it’s sitting on after a stationary period or in a particularly hot environment – an appreciated design flourish.”

Coupled with Maxtor Manager, a helpful management utility for RAID setup, the EMC® Dantz® Retrospect® Express HD 1.1 software bundle is “as simple and sweet a backup/recovery solution as you could ask for,” according to the CNET review.

“Service and support for the Maxtor OneTouch III, Turbo Edition is about as good as it gets for external hard drives. Maxtor provides a standard one-year warranty, but the setup and support docs are excellent,” Jacobi and Yang write. “There’s a ton of online help available in the forms of drivers, manuals, FAQs, troubleshooting resources and an online support form, though the simplicity of the product should render most of it unnecessary.”

CNET Editors’ Choice winners are recognized as top products in their respective technology categories, and contribute to the standard by which future products are judged. A key selection requirement is the difference it makes in the lives of its users, whether through innovative features, exceptional value for the price, remarkable ease of use, or a demonstrable boost to users’ productivity.

“We’re excited about this honor from CNET because their Editors’ Choice award has become the hallmark of technology quality and innovation, and its logo is a symbol consumers know and trust,” says Williams.

Based on the latest data from NPD Group, an industry analyst research firm, the Maxtor OneTouch™ family of products remains the leading brand of external storage sold in the United States. Based on the data, Maxtor ranked as the number one brand sold in the United States with 27.4 percent of all direct-attached storage purchases from consumers and small businesses via the retail and online channels that NPD Data monitored during 2005, a slight increase in Maxtor’s 27.2 percent market share which led the external storage category in 2004.

For more information about the Maxtor OneTouch III family of products, please visit or

About Maxtor

Maxtor Corporation ( is one of the world’s leading suppliers of hard disk drives and consumer storage solutions. The company has an expansive line of storage products for desktop computers, storage systems, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation as a proven market leader, built by consistently providing high-quality products, services and support for its customers. Maxtor and its products can be found at or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the New York Stock Exchange under the symbol MXO.

Note: Maxtor and the Maxtor stylized logo are registered trademarks, and Maxtor OneTouch and Good Thinking are trademarks of Maxtor Corporation. All other trademarks are properties of their respective owners.

The Maxtor OneTouch is an element of a user’s overall backup solution and protection plan. For purposes of measuring disk drive storage capacity, one gigabyte (GB) represents one billion bytes and one terabyte (TB) represents one trillion bytes.

This announcement relating to Maxtor may contain forward-looking statements concerning future technology, products incorporating that technology, and Maxtor’s execution. These statements are based on current expectations and are subject to risks and uncertainties which could materially affect the company’s results, including, but not limited to, market demand for hard disk drives and network storage, integration of the company’s products with products produced by others, the company’s ability to execute future production ramps and utilize manufacturing assets efficiently, pricing, competition, and the significant uncertainty of market acceptance of new products and technologies, and the growth and implementation of home networking. These and other risk factors are contained in documents that the company files with the SEC, including the Form 10K for fiscal 2005 and its recent 10-Qs. Maxtor is under no obligation to, and expressly disclaims any responsibility to update or alter, its forward-looking statements, whether as a result of new information, future events or otherwise.


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