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Dow Rolls Out Red Carpet at HD Expo


Dalton, GA - April 10, 2006, Whether it’s a quaint bed and breakfast or a high-rise hotel, the hospitality industry demands commercial carpet that looks and feels great from the moment guests walk through the door. That’s why it’s important to specify a quality, high-performance carpet backing made with polyurethane technology from The Dow Chemical Company (“Dow”).

To further reach this market, Dow will be exhibiting at the Hospitality Design 2006 Expo in Las Vegas, April 27-29. The HD Expo enables designers to connect with the latest and most innovative products and services for the hospitality industry.

When selecting carpet for a hotel or resort, designers must take into consideration a host of concerns including high traffic, rolling luggage racks and food carts, spills, and more. Dow polyurethane technology is designed to improve carpet’s appearance and performance – no matter what the conditions. The unique molecular structure in Dow polyurethane technology reduces crushing and matting over time, caused by the pounding motion of foot traffic and the weight of furniture and heavy loads. Choose DOW™ ENHANCER™ Technology1 for cushioned carpet backing or DOW™ ENFORCER™ Technology for non-cushioned backing.

“When developing hospitality spaces, designers are faced with some very specific challenges, especially when specifying the appropriate flooring,” said Scott Lowrie, Business Manager for Dow Polyurethane Floor Coverings Group. “Dow polyurethane backing technology addresses hospitality issues from the ground up, by offering superior design, durability and performance.”

To find out more about Dow’s polyurethane backing solutions for the hospitality industry, be sure to visit us at booth # 2072 during the HD 2006 Expo at the Sands Expo and Convention Center in Las Vegas, April 27-29. Or visit us online at

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow
1 To offer these benefits, ENHANCER Technology must be used together with a polyurethane pre-coat.


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