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Atos Origin chosen by Loyalty Management Netherlands to implement and operate a real time IT environment for the Air Miles program


Paris, 10 April 2006 - Atos Origin has been chosen by Loyalty Management Netherlands (LMN) to implement and operate its multi-partner loyalty platform for the Air Miles NL program. The objective for LMN is to implement a new real-time loyalty solution and to ensure the smooth migration of its 6.5 million cardholders towards the new platform. Atos Origin platform will enable LMN to offer its partners a secure, flexible and scalable loyalty solution.

Loyalty Management Netherlands (LMN) is the organization that runs the Air Miles reward and loyalty Program, the leading multi-partner loyalty program in the Netherlands with 6.5 million cardholders across the country. This program offers Dutch people the opportunity to collect reward miles while shopping for goods and services at participating sponsors. These reward miles can be exchanged for various reward options (e.g. air tickets, movie passes, tickets to sporting events and family attractions, hotel accommodations, car rentals and merchandise, etc.).
Since more than 11 years, LMN has been processing more than 1 billion transactions with partners such as Shell, Praxis, V&D, Albert Heijn, KLM, Dixons, Etos, Gall&Gall,

LMN was looking for a technical partner for the implementation of a new added value loyalty services platform (earn and burn points) for the 20 partners participating in the Air Miles program, as well as for the smooth migration of the 11 years of data (more than 1 billion transactions) towards the new platform.
LMN has chosen Atos Origin to implement and operate a real-time loyalty solution in ASP mode, thus enabling LMN to optimize costs and focus on its core business. Based on its Atos Worldline business expertise and platform, Atos Origin helps LMN to offer to its new partners a secure, flexible and scalable loyalty solution.

The global solution is based on Atos Worldline’s technological platforms Worldline Loyalty, Worldline E-Commerce, Worldline Data-Base-Marketing. It provides partners with centralized points management (on-line & multi-channels), web access to commercial offerings and services, and web access to management functions (through Web content management).
Atos Origin ensures local service support, as well as change management support through its Atos Consulting business in the Netherlands.

The building phase of the project started in January 2006 and the launch of the final platform is planned for January 2007. This contract confirms Atos Origin positioning on the European Loyalty market.

About Loyalty Management Netherlands and Air Miles
LMN b.v. is the facilitating organisation behind the largest Dutch coalition saving program, Air Miles. Forty eight percent of the Dutch households are active collectors in the saving scheme. LMN’s shareholders are Vendex KBB (department stores and other retail chains), Shell Netherlands (fuel stations and garages) and Albert Heijn (supermarkets). Some of their affiliated companies also join the program. LMN delivers standard and additional services to its partners. Through LMN contracts with direct suppliers about half of the yearly redemption in Air Miles is being handled. LMN has been outsourcing a number of standard services, i.e. its call center and with this new cooperation with Atos Worldline a next possibility in that direction will be realised. LMN is based in Hoofddorp and runs the program with approximately 28 employees.

About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are more than EUR 5,5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, AtosEuronext Market Solutions, Atos Worldline and Atos Consulting.

Atos Worldline, an Atos Origin company - Atos Worldline is a major European player in the processing of large-volume electronic exchanges, specialising in electronic payment services, CRM and e-services (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. Atos Worldline has 2500 employees in Europe and has an annual turnover of €400 million.


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