Bayer Diabetes Care simplifies life with diabetes

15th FEND Annual Conference 2010:

Improving patient care by providing state-of-the-art meters and support for diabetes nurses

Leverkusen/Stockholm, – Patients with diabetes need precise measurements of their blood glucose values for managing their condition successfully. Bayer HealthCare helps to simplify life with the metabolic disorder by offering technically sophisticated devices, which are easy to operate and capable of delivering reliable results quickly. But for understanding social and psychological barriers that may prevent patients from regular self-testing, diabetes nurses are in a key position. Since Bayer HealthCare is committed to improve patient care, the company looks back on a long tradition of collaborating with the Federation of European Nurses in Diabetes (FEND). The pan European organization is hosting its two-day Annual Conference in Stockholm this year, which precedes the Annual Meeting of the European Association for the Study of Diabetes (EASD).

When it comes to motivating people with diabetes to test their blood glucose values, expert advice and psychological support provided by health care professionals both play a pivotal role. Apart from the diabetologist, the specialist diabetes nurse is the most important person for people with diabetes. They offer support and guidance for empowering patients to take over the decision-making role and control their disease in a self-determined way. Bayer HealthCare acknowledges their importance for optimal patient care and is keen to support nurses in areas such as education and networking. Each year, the company, for example, hosts the annual European Diabetes Nursing Symposium, which provides a platform for meeting experts, receiving continuing training and exchanging ideas and experiences with other colleagues in the field. This year, it has also announced the “European Bayer Award for Best Scientific Poster Abstract” 2010 in honor of the outstanding work of diabetes nurses.

About Bayer HealthCare Diabetes Care
Bayer HealthCare, Diabetes Care as part of the Medical Care Division supports customers in 100 countries and stands in a long tradition of leading the way in diabetes care product innovation since the introduction of CLINITEST reagent tablets in 1941. The face of diabetes care was changed in 1969 when the first portable blood glucose meter and test strips were introduced. Certain features of Bayer’s blood glucose monitors such as No Coding™ technology make diabetes management easier. Today, Bayer HealthCare Diabetes Care offers an unparalleled choice in diabetes management systems and comprehensive support including education, tools and resources designed to simplify life with diabetes. Bayer HealthCare Diabetes Care global headquarters is located in Tarrytown, New York, in the United States and operates as part of Bayer HealthCare LLC, a member of the worldwide Bayer HealthCare group. The Headquarters for the region Europe-MERA is located in Basel as part of Bayer Consumer Care AG, in Basel.

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subsidiary of Bayer AG, is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Bayer Schering Pharma, Consumer Care and Medical Care divisions. Bayer HealthCare’s aim is to discover and manufacture products that will improve human and animal health worldwide. Find more information at www.bayerhealthcare.com.