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McAfee, Inc. Report Reveals Growing Dangers of Digital Music and Movies


McAfee Warns Consumers that Searching for Free Content Adds Significant Risk

SANTA CLARA, Calif. - McAfee, Inc. (NYSE:MFE) today announced the findings of its 2010 “Digital Music & Movies Report: The True Cost of Free Entertainment” (, revealing a growing number of cyber threats associated with the popularity of online music and videos. McAfee researchers found that adding the word “free” to searches increases the risk of landing on a malicious site. McAfee also revealed that cybercriminals hide malicious content in music and movie-related sites, and even fan clubs sites.

In recent years, as consumers have increasingly watched video or downloaded music online, cybercriminals have shifted their attacks to include more dangerous websites, malicious ads and video viewing tools. According to comScore, more than 177 million U.S. Internet users watched online video in June, up from 157 million a year ago. As downloading of digital content has increased, so have the dangers associated with it.

Summary of Key Findings

In the report, researchers outlined several specific threats including the threat of “free” software, MP3s and streaming video, dangerous fan pages and malicious ads that appear even on well-established, reputable web sites. The research found that adding the word “free” to a search for music ringtones resulted in a 300 percent increase in the riskiness of sites returned by major search engines in English. The word “free” in other languages yielded similar results.

Searching for “MP3s” added risk to music search results, while searching for “free MP3s” made those searches even riskier. Even when a consumer indicated that they wanted to pay for the MP3 in their search, results still sent them to pirated content.

McAfee also discovered thousands of malicious and highly suspicious URLs associated with fan clubs or comments made on social media sites, such as YouTube and Twitter. Malicious advertising or “malvertising,” where an ad is used to distribute malware or exploit the user’s browser, is a common means of infection. For instance, McAfee identified “malvertising” on as recently as June that redirected users to a domain that delivered malicious software.

“Consumers are visiting fan sites, downloading movies and reading celebrity news, but generally aren’t aware of the risks,” said Paula Greve, director of web security research for McAfee. “They can access ‘free’ content quickly and easily, but it comes at a price. Consumers must stay aware of the risks and be on the lookout for potential new dangers.”

Important Tips to Stay Safe

According to Greve, to stay safe online, consumers should follow these guidelines when enjoying digital media:

* Avoid searching for “free” content. Instead, stick to legitimate, paid sites to get music and movies
* Avoid clicking on links in banner ads on music, movie and download sites that aren’t well-established
* Use comprehensive security software, such as McAfee® Total ProtectionTM, to protect against the latest threats
* Use common sense: Don’t click on links posted in forums or on fan pages
* Use a safe search plug-in, such as McAfee® SiteAdvisor® software that visually shows consumers a red, yellow or green annotation to warn of potentially risky sites in search results and shows them the safe sites
* Realize that the more popular a topic, movie or artist is, the more risky the search results

For a full version of the report, please visit

About McAfee® SiteAdvisor® technology

McAfee SiteAdvisor technology protects users from malicious websites and browser exploits, and notifies users whether a site has been scanned by McAfee for potential vulnerabilities. SiteAdvisor technology tests and rates nearly every trafficked site on the Internet and uses red, yellow and green icons to indicate the website’s risk level.

SiteAdvisor site ratings are created by using patented advanced technology to conduct automated website tests. The SiteAdvisor software can be downloaded quickly and for free at SiteAdvisor software works with Internet Explorer and Firefox.

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by unrivaled Global Threat Intelligence, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee secures your digital world.


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