Griffin + Iceberg Kids Co-Op Initiative Launches Kid-Friendly Case for iPhone and iPod touch

Nashville, TN — Griffin Technology Inc., maker of ingenious ways to power, play, protect, and connect, today announced a Co-Op Initiative partnership with ScrollMotion, makers of the Iceberg Reader, and a leading developer of original applications for iPhone®. The result of the partnership, called Griffin + Iceberg Kids, is Woogie™, an entirely unique interactive children’s experience that entertains and educates children, at home and on the go.

Woogie is the soft and huggable answer to that inevitable question: “Can I play with your iPhone?” Part stuffed animal and part protective case for iPhone and iPod touch, Woogie is designed to go wherever your kids are, be that at home, in the car, or anywhere else a stuffed animal can go. Woogie features two built-in speakers (powered by included AAA batteries) to play with Iceberg Kids eBooks, music, videos, and more. The six legs (or are they arms?), made from soft, non-toxic fabrics, allow easy carrying, and tuck underneath to prop Woogie up for handsfree viewing.

“An iPhone or an iPod touch is just as appealing to a child as it is to their parent,” said Paul Griffin, Founder and CEO of Griffin Technology. “Woogie is the perfect way to safely connect kids with these devices, and ScrollMotion is the perfect partner to realize this idea.”

“Children’s books are so much more than words and pictures on a page; they are tactile worlds of exploration where a child finds joy in being surprised by what’s on the other side of the page,” said Josh Koppel, Co-Founder and Chief Creative Officer of ScrollMotion. “With the Woogie, we are able to bring the magic of great children’s books to life, and make them eminently more huggable.”

The Griffin + Iceberg Kids Co-Op Initiative began with a simple conversation. Every parent with an iPhone or iPod touch has been asked by their kids, “Can I play with that?” Griffin’s design team, no strangers to this question, began to imagine a case created specifically for children, one that would protect their iPhone from the drops, dings, and bumps that are sure to happen in a kid’s hands. At the same time, ScrollMotion, the world’s largest publisher of children’s apps for iPhone, was looking for a new and creative way for children to meaningfully interact with their line of Iceberg Kids eBook apps. When Griffin and ScrollMotion first connected, this common interest quickly became apparent, and the Woogie was born.

Also available with the Woogie is the free Iceberg Kids Sesame Street eBook sampler app for iPhone and iPod touch, featuring “Elmo’s Birthday,”“Big Bird’s Nest,” and “The Fix-It Shop.” The interactive app allows children to follow along with their favorite Sesame Street characters in samples of three different stories. The app reads the story out loud and even allows parents and kids to record their own voices. Parents also have access to more than 150 additional titles, all Woogie-ready and available from the App Store.

“Mobile media platforms like the iPhone are critical to helping us at Sesame Workshop accomplish our mission of providing children with educational media when they want it, where they want it,” said Scott Chambers, Senior Vice President, Worldwide Media Distribution. “ScrollMotion’s partnership with Griffin Technology makes the media experience even more portable, and we are excited about the potential to provide children with a fun, early reading experience.”

Woogie, from Griffin + Iceberg Kids, is the perfect combination of award-winning product design and fun, educational children’s media that matters. Your iPhone will thank you, but above all, your kids will love it. For more information, visit www.griffintechnology.com/coop/iceberg_kids.

Pricing and Availability
Woogie, $19.99, is now available at www.griffintechnology.com. The free Woogie app is available in the App Store. Additional apps and content from Iceberg Kids are available in the App Store.

About ScrollMotion
ScrollMotion is a media and technology company specializing in the development of innovative applications for mobile devices. Using proprietary technology for the iPhone and iPod touch, ScrollMotion is reshaping digital art, information and entertainment in an intuitive and enjoyable way. The company’s flagship product, the Iceberg Reader, offers consumers a user-friendly and true-to-text eBook experience. ScollMotion is also helping many of the greatest names in traditional media successfully transition to digital and mobile programming. To see the full catalog of children’s books from ScrollMotion, please visit www.scrollmotion.com.

About Griffin Technology
Founded on Paul Griffin’s kitchen table in 1992, Griffin Technology Inc., is today one of the world’s foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate™, iFM™, iMic™, and Evolve™ have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed, and developed in-house and continue to push the envelope of the industry they helped create. The Co-Op Initiative marks another step forward, pairing Griffin engineers with top fashion, art, and cultural innovators to create personal technological statements. Learn more about the Co-Op Initiative, as well as Griffin’s entire range of ingenious designs, at www.griffintechnology.com.